Agency-Client Relationship Factors Across Life-Cycle Stages

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dc.contributor.author Fam, K
dc.contributor.author Waller, DS
dc.date.accessioned 2010-05-28T09:54:46Z
dc.date.issued 2008-01
dc.identifier.citation Journal of Relationship Marketing, 2008, 7 (2), pp. 217 - 236
dc.identifier.issn 1533-2667
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/10210
dc.description.abstract When an individual or an organization employs an advertising agency to assist in undertaking promotional activities, a number of factors are involved to ensure that the agencyclient relationship runs smoothly. However, for the advertiser, as the relationship develops there can be changes in attitudes toward the advertising agency. This paper analyzes the responses of 82 advertisers regarding different elements in the advertising agencyclient relationship and compares them across 4 stages in the agencyclient life cycle: (a) Inception, (b) Development, (c) Maintenance, and (d) Dissolution. The results of the survey provide some implications to assist in the understanding of agencyclient relationships at different times of the life cycle.
dc.publisher Haworth Press
dc.relation.hasversion Accepted manuscript version en_US
dc.relation.isbasedon 10.1080/15332660802279503
dc.rights This is an electronic version of an article published in Fam, Kim-Shyan., & Waller, David. S. (2008). Agency–Client Relationship Factors Across Life-Cycle Stages. Journal of Relationship Marketing, Vol. 7, no. 2, pp. 217-236. Journal of Relationship Marketing is avaliable online at http://www.tandfonline.com/doi/abs/10.1080/15332660802279503 en_US
dc.subject Agency-client relationships, advertising agencies, lifecycle stages, Marketing
dc.subject Agency-client relationships, advertising agencies, lifecycle stages; Marketing
dc.title Agency-Client Relationship Factors Across Life-Cycle Stages
dc.type Journal Article
dc.parent Journal of Relationship Marketing
dc.journal.volume 2
dc.journal.volume 7
dc.journal.number 2 en_US
dc.publocation West Hazleton, PA, USA en_US
dc.identifier.startpage 217 en_US
dc.identifier.endpage 236 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150502 Marketing Communications
dc.for 150503 Marketing Management (Incl. Strategy and Customer Relations)
dc.personcode 0000036025 en_US
dc.personcode 010525 en_US
dc.percentage 50 en_US
dc.classification.name Marketing Management (incl. Strategy and Customer Relations) en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords Agency-client relationships, advertising agencies, lifecycle stages en_US
dc.description.keywords Agency-client relationships, advertising agencies, lifecycle stages
dc.staffid 010525 en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing


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