Agency-client relationship factors across life-cycle stages

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dc.contributor.author Fam, K-S
dc.contributor.author Waller, DS
dc.date.accessioned 2010-05-28T09:54:46Z
dc.date.issued 2008
dc.identifier.citation Journal of Relationship Marketing, 2008, 7 (2), pp. 217 - 236
dc.identifier.issn 1533-2667
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/10210
dc.description.abstract When an individual or an organization employs an advertising agency to assist in undertaking promotional activities, a number of factors are involved to ensure that the agency-client relationship runs smoothly. However, for the advertiser, as the relationship develops there can be changes in attitudes toward the advertising agency. This paper analyzes the responses of 82 advertisers regarding different elements in the advertising agency-client relationship and compares them across 4 stages in the agency-client life cycle: (a) Inception, (b) Development, (c) Maintenance, and (d) Dissolution. The results of the survey provide some implications to assist in the understanding of agency-client relationships at different times of the life cycle. © 2008 by The Haworth Press. All rights reserved.
dc.language eng
dc.relation.hasversion Accepted manuscript version en_US
dc.relation.isbasedon 10.1080/15332660802279503
dc.rights This is an electronic version of an article published in Fam, Kim-Shyan., & Waller, David. S. (2008). Agency–Client Relationship Factors Across Life-Cycle Stages. Journal of Relationship Marketing, Vol. 7, no. 2, pp. 217-236. Journal of Relationship Marketing is avaliable online at http://www.tandfonline.com/doi/abs/10.1080/15332660802279503 en_US
dc.title Agency-client relationship factors across life-cycle stages
dc.type Journal Article
dc.parent Journal of Relationship Marketing
dc.journal.volume 2
dc.journal.volume 7
dc.journal.number 2 en_US
dc.publocation West Hazleton, PA, USA en_US
dc.identifier.startpage 217 en_US
dc.identifier.endpage 236 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150502 Marketing Communications
dc.for 150503 Marketing Management (Incl. Strategy and Customer Relations)
dc.personcode 010525
dc.percentage 50 en_US
dc.classification.name Marketing Management (incl. Strategy and Customer Relations) en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords Agency-client relationships, advertising agencies, lifecycle stages en_US
dc.description.keywords Advertising agencies
dc.description.keywords Agency-client relationships
dc.description.keywords Lifecycle stages
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
utslib.copyright.status Open Access
utslib.copyright.date 2015-04-15 12:23:47.074767+10
utslib.collection.history General (ID: 2)


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