Colour as a semiotic mode: notes for a grammar of colour

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Show simple item record Kress, G van Leeuwen, T 2009-08-20T13:02:06Z 2002-01
dc.identifier.citation Visual Communication, 2002, 1 (3), pp. 343 - 369
dc.identifier.issn 1470-3572
dc.identifier.other C1UNSUBMIT en_US
dc.description.abstract This article presents a brief review of several approaches of 'grammar', as the basis for a discussion of culturally produced regularities in the uses of colour; that is, the possibility of extending the use of 'grammar' to colour as a communicational resource. Colour is discussed as a semiotic resource - a mode, which, like other modes, is multifunctional in its uses in the culturally located making of signs. The authors make some use of the Jakobson/Halle theory of 'distinctive features', highlighting as signifier-resources those of differentiation, saturation, purity, modulation, value and hue. These are treated as features of a grammar of colour rather than as features of colour itself. The article demonstrates its theoretical points through the analysis of several examples and links notions of 'colour schemes' and 'colour harmony' into the social and cultural concept of grammar in the more traditional sense.
dc.publisher Sage Publications Ltd.
dc.title Colour as a semiotic mode: notes for a grammar of colour
dc.type Journal Article
dc.parent Visual Communication
dc.journal.volume 3
dc.journal.volume 1
dc.journal.number 3 en_US
dc.publocation UK en_US
dc.publocation Berlin, Germany
dc.identifier.startpage 343 en_US
dc.identifier.endpage 369 en_US FASS.Faculty of Arts and Social Sciences en_US
dc.conference Verified OK en_US
dc.conference International Conference on Advanced Data Mining and Applications
dc.for 1399 Other Education
dc.for 1303 Specialist Studies In Education
dc.for 2004 Linguistics
dc.personcode 995217
dc.percentage 40 en_US Linguistics en_US
dc.classification.type FOR-08 en_US 2006-08-14
dc.location.activity Xi'an, China
dc.description.keywords Colour discourse grammar multimodality semiotics en_US
dc.description.keywords activity data
dc.description.keywords activity mining
dc.description.keywords impact-targeted mining
dc.description.keywords unbalanced data
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Arts and Social Sciences
utslib.copyright.status Closed Access 2015-04-15 12:17:09.805752+10
utslib.collection.history General Collection (ID: 346) [2015-05-15T14:11:33+10:00]
utslib.collection.history Closed (ID: 3)

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