Global schemas and local discourses in Cosmopolitan

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dc.contributor.author Machin, D
dc.contributor.author van Leeuwen, T
dc.date.accessioned 2009-08-20T13:02:13Z
dc.date.issued 2003-01
dc.identifier.citation Journal of Sociolinguistics, 2003, 7 (4), pp. 493 - 512
dc.identifier.issn 1360-6441
dc.identifier.other C1UNSUBMIT en_US
dc.identifier.uri http://hdl.handle.net/10453/1106
dc.description.abstract This paper investigates the representation of female identity and practice in the U.K., Dutch, German, Spanish, Greek, Finnish, Indian and Taiwanese versions of Cosmopolitan magazine. It shows how a problem solution discourse schema underlies a range of articles that do not all use a problem solution genre. While this schema is clearly global and occurs in all the versions of the magazine, it allows for local variation in terms of the kinds of problems and solutions it can accommodate. The schema is described as an interpretive framework which constructs social life as an individual struggle for survival in a world of risky and unstable relationships. The community of readers of the magazine is described as a globally dispersed and linguistically heterogeneous speech community which nevertheless shares an involvement with the same modalities and genres of language and the same linguistic constructions of reality and which can signify its allegiance to the values of the magazine through dress, grooming and other behaviours.
dc.publisher Blackwell Publishing
dc.relation.isbasedon 10.1111/j.1467-9841.2003.00239.x/enhancedabs
dc.subject Critical discourse analysis, discourse schema, discourse sociolinguistics, globalisation, localisation, speech community, women's magazines, Languages & Linguistics
dc.subject Critical discourse analysis; discourse schema; discourse sociolinguistics; globalisation; localisation; speech community; women's magazines; Languages & Linguistics
dc.title Global schemas and local discourses in Cosmopolitan
dc.type Journal Article
dc.parent Journal of Sociolinguistics
dc.journal.volume 4
dc.journal.volume 7
dc.journal.number 4 en_US
dc.publocation UK en_US
dc.identifier.startpage 493 en_US
dc.identifier.endpage 512 en_US
dc.cauo.name FASS.Faculty of Arts and Social Sciences en_US
dc.conference Verified OK en_US
dc.for 2004 Linguistics
dc.personcode 0000026296 en_US
dc.personcode 995217 en_US
dc.percentage 100 en_US
dc.classification.name Linguistics en_US
dc.classification.type FOR-08 en_US
dc.description.keywords Critical discourse analysis; discourse schema; discourse sociolinguistics; globalisation; localisation; speech community; women's magazines en_US
dc.description.keywords Critical discourse analysis
dc.description.keywords discourse schema
dc.description.keywords discourse sociolinguistics
dc.description.keywords globalisation
dc.description.keywords localisation
dc.description.keywords speech community
dc.description.keywords women's magazines
dc.staffid 995217 en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Arts and Social Sciences


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