"Fuzzy-needs" based competitive sets: Structure and use

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dc.contributor.author Burke, S
dc.contributor.editor Thyne, M
dc.contributor.editor Deans, KR
dc.date.accessioned 2010-05-28T10:04:32Z
dc.date.issued 2007-01
dc.identifier.citation Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance, 2007, pp. 1 - 7
dc.identifier.other E2 en_US
dc.identifier.uri http://hdl.handle.net/10453/11432
dc.description.abstract A framework to aid in identifying relevant competitive sets in dynamic markets is proposed. It utilizes goal-oriented consumer categorization to derive competitive sets defined by consumers fuzzy needs-based consideration sets. Competitive sets are thus usage occasion specific, have fuzzy structures based on degree of multiple needs fulfilment, and change over time. This view differs from traditional competitive identification as the degree of competition is based on how similarly competitors are viewed as fulfilling the same multiplicity of needs and are in the same consideration sets across differing need fulfilment occasions. T he framework suggests how and when competitive sets should be identified and monitored to assess structural changes.
dc.publisher ANZMAC
dc.title "Fuzzy-needs" based competitive sets: Structure and use
dc.type Conference Proceeding
dc.parent Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance
dc.journal.number en_US
dc.publocation Dunedin, New Zealand en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 7 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.conference Australian and New Zealand Marketing Academy Conference
dc.for 150504 Marketing Measurement
dc.personcode 102531
dc.percentage 100 en_US
dc.classification.name Marketing Measurement en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom Australian and New Zealand Marketing Academy Conference en_US
dc.date.activity 20071203 en_US
dc.date.activity 2007-12-03
dc.location.activity Dunedin, New Zealand en_US
dc.description.keywords NA en_US
dc.description.keywords universal laws
dc.description.keywords econophysics
dc.description.keywords economics
dc.description.keywords financial markets
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
pubs.organisational-group /University of Technology Sydney/Strength - Management and Organisation Studies
pubs.organisational-group /University of Technology Sydney/Strength - Study of Choice
utslib.copyright.status Open Access
utslib.copyright.date 2015-04-15 12:23:47.074767+10
utslib.collection.history General (ID: 2)


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