The nature and role of social relationships in social responsibility

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dc.contributor.author Young, LC
dc.contributor.author Donald, M
dc.contributor.author Freeman, LM
dc.contributor.author Benn, SH
dc.contributor.editor Denize, S
dc.contributor.editor Spanjaard, D
dc.contributor.editor Sharma, N
dc.date.accessioned 2010-05-28T10:04:51Z
dc.date.issued 2008-01
dc.identifier.citation Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat, 2008, pp. 1 - 7
dc.identifier.isbn 1863081445
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/11480
dc.description.abstract The importance of socially responsible purchasing continues to grow. However there is limited work that considers high involvement purchasing and the importance of social relationships in building attitudes and guiding behavior in this context. This paper presents findings that consider these issues. Social relationships are found to be an important factor in responsible purchasing however these effects often are not consciously recognized by consumers. The paper concludes by considering the need for research methods to uncover the importance of social relations.
dc.publisher ANZMAC
dc.subject Social networks, corporate social responsibility, qualitative
dc.subject Social networks, corporate social responsibility, qualitative
dc.title The nature and role of social relationships in social responsibility
dc.type Conference Proceeding
dc.parent Australia and New Zealand Marketing Academy Conference 2008: Marketing: Shifting the Focus from Mainstream to Offbeat
dc.journal.number en_US
dc.publocation Sydney en_US
dc.publocation Sydney
dc.identifier.startpage 1 en_US
dc.identifier.endpage 7 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.conference Australian and New Zealand Marketing Academy Conference
dc.for 150505 Marketing Research Methodology
dc.personcode 910425 en_US
dc.personcode 0000047989 en_US
dc.personcode 980409 en_US
dc.personcode 000554 en_US
dc.percentage 100 en_US
dc.classification.name Marketing Research Methodology en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom Australian and New Zealand Marketing Academy Conference en_US
dc.date.activity 20081201 en_US
dc.date.activity 2008-12-01
dc.location.activity Sydney en_US
dc.location.activity Sydney
dc.description.keywords Social networks, corporate social responsibility, qualitative en_US
dc.description.keywords Social networks, corporate social responsibility, qualitative
dc.staffid 000554 en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Management
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
pubs.organisational-group /University of Technology Sydney/Strength - Corporate Governance
pubs.organisational-group /University of Technology Sydney/Strength - Management and Organisation Studies


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