Enhancing or Inhibiting Advertising's Sustainability: An Overview of Advertising Standards Organisations in Australia

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dc.contributor.author Crawford, R
dc.contributor.author Spence-Stone, R
dc.contributor.editor Dewi Tojib
dc.date.accessioned 2010-05-28T10:05:36Z
dc.date.issued 2009-01
dc.identifier.citation Sustainable Management and Marketing, 2009, pp. 1 - 9
dc.identifier.isbn 1 86308 158 5
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/11534
dc.description.abstract The Advertising Standards Board (ASB) and its predecessor, the Advertising Standards Council (ASC), have been responsible for regulating advertising content in Australia since 1974. Research on these bodies has highlighted their respective operations, but it has inadequately investigated their impact on the industry's public image. The completion of the ASB's first decade of operations provides an opportunity to compare the structures and decisions of both organisations and the balance they have struck between the interests of industry and those of the public. In addition, this paper presents new research on public attitudes towards advertising and its regulation. The findings raise questions as to the sustainability of the current approach to self-regulation in Australia.
dc.publisher ANZMAC, Monash University
dc.title Enhancing or Inhibiting Advertising's Sustainability: An Overview of Advertising Standards Organisations in Australia
dc.type Conference Proceeding
dc.parent Sustainable Management and Marketing
dc.journal.number en_US
dc.publocation Melbourne, Australia en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 9 en_US
dc.cauo.name FASS.Faculty of Arts and Social Sciences en_US
dc.conference Verified OK en_US
dc.conference Australian and New Zealand Marketing Academy Conference
dc.for 220299 History and Philosophy of Specific Fields Not Elsewhere Classified
dc.personcode 10344265
dc.personcode 106905
dc.percentage 100 en_US
dc.classification.name History and Philosophy of Specific Fields not elsewhere classified en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom Australian and New Zealand Marketing Academy Conference en_US
dc.date.activity 20091130 en_US
dc.date.activity 2009-11-30
dc.location.activity Melbourne, Australia en_US
dc.description.keywords Advertising, Advertising Standards Board, Advertising Standards Council, Public Opinion en_US
dc.description.keywords Advertising, Advertising Standards Board, Advertising Standards Council, Public Opinion
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group /University of Technology Sydney/Faculty of Arts and Social Sciences/Communication & Learning Group
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Strength - Creative Practices and the Cultural Economy
utslib.copyright.status Open Access
utslib.copyright.date 2015-04-15 12:23:47.074767+10
utslib.collection.history General (ID: 2)


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