Data and Design for Choice Models in Marketing

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Show simple item record Eckert, C 2010-06-16T04:58:54Z 2009-01
dc.identifier.citation Die Betriebswirtschaft, 2009, 69 (2), pp. 253 - 264
dc.identifier.issn 0342-7064
dc.identifier.other C1 en_US
dc.description.abstract This article reviews the data requirements in choice modeling in marketing research. Based on the distinction between revealed and stated choice data, the focus lies on both choosing an adequate model in the presence of unobservable exogenous variables and on the explicit construction of choice designs.
dc.publisher Schaeffer - Poeschel Verlag
dc.relation.isbasedon 10.1108/CAER-10-2011-0147
dc.title Data and Design for Choice Models in Marketing
dc.type Journal Article
dc.parent Die Betriebswirtschaft
dc.journal.volume 2
dc.journal.volume 69
dc.journal.number 2 en_US
dc.publocation Germany en_US
dc.identifier.startpage 253 en_US
dc.identifier.endpage 264 en_US BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150505 Marketing Research Methodology
dc.personcode 103760
dc.percentage 100 en_US Marketing Research Methodology en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US en_US
dc.location.activity en_US
dc.description.keywords NA en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
utslib.copyright.status Closed Access 2015-04-15 12:17:09.805752+10
utslib.collection.history School of Marketing (ID: 330)
utslib.collection.history Closed (ID: 3)

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