Public relations in the interactive age: New practices, not just new media

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Show simple item record Macnamara, J 2010-06-16T04:58:57Z 2009-01
dc.identifier.citation Asia Pacific Public Relations Journal, 2009, 10 pp. 1 - 16
dc.identifier.issn 1440-4389
dc.identifier.other C1 en_US
dc.description.abstract An analysis of public relations practice through content analysis of 10 media spokesperson training programs, reporting evidence of a 'control paradigm' of communication, with focus on "control" and "managing" messages and the media, and lack of two-way interactive communication.
dc.publisher Deakin University
dc.title Public relations in the interactive age: New practices, not just new media
dc.type Journal Article
dc.parent Asia Pacific Public Relations Journal
dc.journal.volume 10
dc.publocation Geelong, Australia en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 16 en_US FASS.Communication & Learning Group en_US
dc.conference Verified OK en_US
dc.for 2001 Communication and Media Studies
dc.personcode 996876
dc.percentage 100 en_US Communication and Media Studies en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US en_US
dc.location.activity en_US
dc.description.keywords public relations, new media, social media, interactive communication en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group /University of Technology Sydney/Strength - Creative Practices and the Cultural Economy
utslib.copyright.status Open Access 2015-04-15 12:23:47.074767+10
utslib.collection.history General (ID: 2)

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