Identifying and measuring motivational factors in conducting network marketing business by Chinese immigrants

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dc.contributor.author Dai, F
dc.contributor.author Teo, ST
dc.contributor.author Wang, KY
dc.contributor.editor Beaumont, N
dc.date.accessioned 2010-06-16T05:01:38Z
dc.date.issued 2009-01
dc.identifier.citation 23rd ANZAM Conference 2009 'Sustainability Management and Marketing', 2009, pp. 1 - 22
dc.identifier.isbn 1-86308-157-7
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/12072
dc.description.abstract Drawing upon symbolic self-completion theory and immigrant entrepreneurship literature, we develop a four factor scale to measure the motivations of Chinese network marketers in conducting network marketing business. An exploratory factor analysis was conducted to determine the underlying factorial structure of the scale to measure network marketersâ motivation of conducting network marketing business. The data were collected from 227 Chinese immigrant network marketers in Australia. The results suggest that the scale contains four factors: extrinsic motivation, intrinsic motivation, the motivation of establishing oneâs own business with low cost (risk) and motivation of self-satisfaction. This finding suggests that successful network marketers are motivated intrinsically, which is contradictory to Kuntzeâs (2001) result which suggests that network marketers are motivated extrinsically
dc.publisher ANZAM, Monash University
dc.title Identifying and measuring motivational factors in conducting network marketing business by Chinese immigrants
dc.type Conference Proceeding
dc.parent 23rd ANZAM Conference 2009 'Sustainability Management and Marketing'
dc.journal.number en_US
dc.publocation Melbourne, Australia en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 22 en_US
dc.cauo.name BUS.School of Management en_US
dc.conference Verified OK en_US
dc.conference Australian and New Zealand Academy of Management Conference
dc.for 150304 Entrepreneurship
dc.personcode 980364
dc.personcode 980472
dc.percentage 100 en_US
dc.classification.name Entrepreneurship en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom Australian and New Zealand Academy of Management Conference en_US
dc.date.activity 20091201 en_US
dc.date.activity 2009-12-01
dc.location.activity Melbourne, Australia en_US
dc.description.keywords network marketer, motivation, entrepreneurship, scale, Chinese immigrant en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Management
pubs.organisational-group /University of Technology Sydney/Strength - Cosmopolitan Civil Societies
pubs.organisational-group /University of Technology Sydney/Strength - Management and Organisation Studies
utslib.copyright.status Open Access
utslib.copyright.date 2015-04-15 12:23:47.074767+10
utslib.collection.history General (ID: 2)


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