An Analysis Of The Importance Of The Long Tail In Search Engine Marketing

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dc.contributor.author Skiera, B
dc.contributor.author Eckert, J
dc.contributor.author Hinz, O
dc.date.accessioned 2011-02-07T06:22:08Z
dc.date.issued 2010-01
dc.identifier.citation Electronic Commerce Research and Applications, 2010, 9 (6), pp. 488 - 494
dc.identifier.issn 1567-4223
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/13486
dc.description.abstract Search engine marketing is currently the most popular form of online advertising. Many advertising agencies and bloggers claim that the success of search engine marketing is driven by the
dc.publisher Elsevier Science Bv
dc.relation.isbasedon 10.1016/j.elerap.2010.05.001
dc.title An Analysis Of The Importance Of The Long Tail In Search Engine Marketing
dc.type Journal Article
dc.description.version Published
dc.parent Electronic Commerce Research and Applications
dc.journal.volume 6
dc.journal.volume 9
dc.journal.number 6 en_US
dc.publocation Amsterdam en_US
dc.identifier.startpage 488 en_US
dc.identifier.endpage 494 en_US
dc.cauo.name BUS.The Dean's Unit en_US
dc.conference Verified OK en_US
dc.for 0806 Information Systems
dc.personcode 104565
dc.personcode 105057
dc.percentage 100 en_US
dc.classification.name Information Systems en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity ISI:000282274200003 en_US
dc.description.keywords Sponsored Search; Click Fraud; Online; Keywords; Auctions en_US
dc.description.keywords Science & Technology
dc.description.keywords Technology
dc.description.keywords Engineering, Electrical & Electronic
dc.description.keywords Engineering
dc.description.keywords ENGINEERING, ELECTRICAL & ELECTRONIC
dc.description.keywords MODEL-PREDICTIVE CONTROL
dc.description.keywords STABILITY
dc.description.keywords Sponsored Search
dc.description.keywords Click Fraud
dc.description.keywords Online
dc.description.keywords Keywords
dc.description.keywords Auctions
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
utslib.collection.history Closed (ID: 3)


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