Brand society: how brands transform management and lifestyle

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dc.contributor.author Kornberger, MM
dc.date.accessioned 2012-02-02T01:47:26Z
dc.date.issued 2010-01
dc.identifier.citation 2010, First
dc.identifier.isbn 978-0-521-89826-3
dc.identifier.other A1 en_US
dc.identifier.uri http://hdl.handle.net/10453/14218
dc.description.abstract Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
dc.publisher Cambridge University Press
dc.title Brand society: how brands transform management and lifestyle
dc.type Book
dc.journal.number en_US
dc.publocation Cambridge, UK en_US
dc.identifier.startpage en_US
dc.identifier.endpage en_US
dc.cauo.name DAB.School of Design en_US
dc.conference Verified OK en_US
dc.for 1503 Business and Management
dc.for 1203 Design Practice and Management
dc.personcode 030453
dc.percentage 50 en_US
dc.classification.name Design Practice and Management en_US
dc.classification.type FOR-08 en_US
dc.edition First en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords Brands and Branding en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group /University of Technology Sydney/Faculty of Design, Architecture and Building/School of Design
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
utslib.collection.history Closed (ID: 3)


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