The Myth of the Ethical Consumer

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dc.contributor.author Devinney, TM
dc.contributor.author Auger, P
dc.contributor.author Eckhardt, G
dc.date.accessioned 2012-02-02T01:51:42Z
dc.date.issued 2010-01
dc.identifier.citation 2010, 1
dc.identifier.isbn 978-0-521-76694-4
dc.identifier.other A1 en_US
dc.identifier.uri http://hdl.handle.net/10453/14226
dc.description.abstract Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the ethical consumer is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students, and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption.
dc.publisher Cambridge University Press
dc.title The Myth of the Ethical Consumer
dc.type Book
dc.journal.number en_US
dc.publocation Cambridge, UK en_US
dc.identifier.startpage en_US
dc.identifier.endpage en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 220102 Business Ethics
dc.for 200203 Consumption and Everyday Life
dc.for 150501 Consumer-Oriented Product Or Service Development
dc.personcode 034842
dc.percentage 34 en_US
dc.classification.name Consumer-Oriented Product or Service Development en_US
dc.classification.type FOR-08 en_US
dc.edition 1 en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords NA en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
pubs.organisational-group /University of Technology Sydney/Strength - Management and Organisation Studies
utslib.copyright.status Open Access
utslib.copyright.date 2015-04-15 12:23:47.074767+10
utslib.collection.history School of Marketing (ID: 330)
utslib.collection.history General (ID: 2)


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