Antecedents and outcome relationship value - Evidence from Vietnam

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dc.contributor.author Nguyen, DT
dc.contributor.author Nguyen, TT
dc.contributor.author Barrett, NJ
dc.contributor.editor NA
dc.date.accessioned 2012-02-02T11:11:31Z
dc.date.issued 2008-01
dc.identifier.citation IMP Group Website Papers: Proceedings of the 2008 IMP Group Conference, 2008, pp. 1 - 7
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/16672
dc.description.abstract This study explores key antecedents and an outcome of relationship value between manufacturers and distributors in the tile industry in a transition market - Vietnam. Using a sample of 317 distributors in the South of Vietnam, we found that relationship value is a key factor that drives the performance of distributors. In addition, product quality, information services, and delivery performance are key factors that nurture the value of relationships between manufacturers and distributors. These findings confirm the role of relationship value in transition economies.
dc.publisher Industrial Marketing and Purchasing Group
dc.title Antecedents and outcome relationship value - Evidence from Vietnam
dc.type Conference Proceeding
dc.parent IMP Group Website Papers: Proceedings of the 2008 IMP Group Conference
dc.journal.number en_US
dc.publocation Uppsala, Sweden en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 7 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.conference IMP Conference
dc.for 1505 Marketing
dc.personcode 750020
dc.personcode 040481
dc.percentage 100 en_US
dc.classification.name Marketing en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom IMP Conference en_US
dc.date.activity 20080904 en_US
dc.date.activity 2008-09-04
dc.location.activity Uppsala, Sweden en_US
dc.description.keywords Relationship value, Distributor Performance, Vietnam en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10


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