Acting ambidextrously in retail banking to achieve service and sales goals simultaneously: A multilevel perspective

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dc.contributor.author Yu, Y
dc.contributor.author Patterson, P
dc.contributor.author Ruyter, K
dc.contributor.editor Ballantine, P
dc.contributor.editor Finsterwalder, J
dc.date.accessioned 2012-02-02T11:11:42Z
dc.date.issued 2010-01
dc.identifier.citation Proceedings of the Australian and New Zealand Marketing Academy Conference 2010, 2010, pp. 1 - 9
dc.identifier.isbn 978-0-473-17820-8
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/16694
dc.description.abstract Ambidexterity refers to an organizations capacity to achieve two seemingly conflicting goals simultaneouslyin this study, the ability of customer-facing employees to achieve sales and service goals at the same time. We examine a range of organizational contextual variables (i.e. empowerment, team support, fairness of rewards, and transformational leadership) to empirically model the antecedents of ambidexterity at the individual and branch levels in a retail banking setting. We found that all the contextual variables have a significant impact on branch ambidexterity at the individual level; however, only empowerment, team support, and fairness of rewards have a significant group-level effect on branch ambidexterity. We also found a positive relationship between branch ambidexterity and branch financial performance.
dc.publisher University of Canterbury
dc.title Acting ambidextrously in retail banking to achieve service and sales goals simultaneously: A multilevel perspective
dc.type Conference Proceeding
dc.parent Proceedings of the Australian and New Zealand Marketing Academy Conference 2010
dc.journal.number en_US
dc.publocation Christchurch, New Zealand en_US
dc.publocation Christchurch, New Zealand
dc.publocation Christchurch, New Zealand
dc.publocation Christchurch, New Zealand
dc.publocation Christchurch, New Zealand
dc.publocation Christchurch, New Zealand
dc.publocation Christchurch, New Zealand
dc.identifier.startpage 1 en_US
dc.identifier.endpage 9 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.conference Australian and New Zealand Marketing Academy Conference
dc.conference Australian and New Zealand Marketing Academy Conference
dc.conference Australian and New Zealand Marketing Academy Conference
dc.conference Australian and New Zealand Marketing Academy Conference
dc.conference Australian and New Zealand Marketing Academy Conference
dc.conference Australian and New Zealand Marketing Academy Conference
dc.for 1505 Marketing
dc.personcode 108956
dc.percentage 100 en_US
dc.classification.name Marketing en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom Australian and New Zealand Marketing Academy Conference en_US
dc.date.activity 20101129 en_US
dc.date.activity 2010-11-29
dc.date.activity 2010-11-29
dc.date.activity 2010-11-29
dc.date.activity 2010-11-29
dc.date.activity 2010-11-29
dc.date.activity 2010-11-29
dc.location.activity Christchurch, New Zealand en_US
dc.location.activity ISI:000277716200024
dc.location.activity Christchurch, New Zealand
dc.location.activity Christchurch, New Zealand
dc.location.activity Christchurch, New Zealand
dc.location.activity Christchurch, New Zealand
dc.location.activity Christchurch, New Zealand
dc.location.activity Christchurch, New Zealand
dc.description.keywords Service-sales ambidexterity, cross-selling and up-selling, retail branch context, retail banking en_US
dc.description.keywords Detritus Extinction Macroinvertebrates Phyllospora comosa Spatial subsidy
dc.description.keywords Service-sales ambidexterity, cross-selling and up-selling, retail branch context, retail banking
dc.description.keywords Service-sales ambidexterity, cross-selling and up-selling, retail branch context, retail banking
dc.description.keywords Service-sales ambidexterity, cross-selling and up-selling, retail branch context, retail banking
dc.description.keywords Service-sales ambidexterity, cross-selling and up-selling, retail branch context, retail banking
dc.description.keywords Service-sales ambidexterity, cross-selling and up-selling, retail branch context, retail banking
dc.description.keywords Service-sales ambidexterity, cross-selling and up-selling, retail branch context, retail banking
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
pubs.organisational-group /University of Technology Sydney/Strength - Management and Organisation Studies


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