'As American as Mom, Apple Pie and Dutch Soccer?': The Team Identification of Foreign Ajax FC Supporters

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dc.contributor.author Kerr, AK
dc.contributor.author Smith, NF
dc.contributor.author Anderson, A
dc.contributor.editor Dolles, H
dc.date.accessioned 2012-10-12T03:31:13Z
dc.date.issued 2011-01
dc.identifier.citation Sport as a Business: International, Professionalism and Commercial Aspects, 2011, 1, pp. 15 - 34
dc.identifier.isbn 978-0-230-24925-7
dc.identifier.other B1 en_US
dc.identifier.uri http://hdl.handle.net/10453/17733
dc.description.abstract Globalization and advances in communications technology, notably satellite television and broadband internet, have greatly expanded the potential marketplace for professional sport teams. As a result, many team brands profit from millions of satellite supporters worldwide. This study is the second in a series that explores why, and how, the foreign consumer supports their chosen team, in this instance, AFC Ajax of Amsterdam. Respondents highlighted the importance of team reputation and/or tradition; the presence of a particular player(s); team success; and media coverage in their decision to support Ajax FC. Furthermore, satellite supporters expressed intense loyalty for, and appeared to derive psychological benefit from their support of, the foreign-based team. As such, satellite supporters present an opportunity for sport marketers to tap into a potentially lucrative fan base and enhance their own team brands.
dc.publisher Palgrave
dc.relation.hasversion Accepted manuscript version
dc.rights This extract is taken from the author's original manuscript and has not been edited. The definitive, published, version of record is available here: http://dx.doi.org/10.1057/9780230306639
dc.title 'As American as Mom, Apple Pie and Dutch Soccer?': The Team Identification of Foreign Ajax FC Supporters
dc.type Chapter
dc.parent Sport as a Business: International, Professionalism and Commercial Aspects
dc.journal.number en_US
dc.publocation Basingstoke, UK en_US
dc.identifier.startpage 15 en_US
dc.identifier.endpage 34 en_US
dc.cauo.name SCI.Faculty of Science en_US
dc.conference Verified OK en_US
dc.for 0104 Statistics
dc.personcode 921144
dc.percentage 100 en_US
dc.classification.name Statistics en_US
dc.classification.type FOR-08 en_US
dc.edition 1 en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords sport, soccer, football, globalisation, en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Science
pubs.organisational-group /University of Technology Sydney/Faculty of Science/School of Mathematical Sciences
utslib.copyright.status Open Access
utslib.copyright.date 2015-04-15 12:23:47.074767+10
utslib.collection.history General (ID: 2)
utslib.collection.history School of Mathematical Sciences (ID: 340)

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