The impact of country-of-origin information on consumer perception of environmental environment-friendly characteristics

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dc.contributor.author Cicia, G
dc.contributor.author Cembalo, L
dc.contributor.author del Giudice, T
dc.contributor.author Scarpa, R
dc.date.accessioned 2012-10-12T03:35:06Z
dc.date.issued 2011-01
dc.identifier.citation International Journal of Food System Dynamics, 2011, 2 (1), pp. 106 - 111
dc.identifier.issn 1869-6945
dc.identifier.other C1UNSUBMIT en_US
dc.identifier.uri http://hdl.handle.net/10453/18907
dc.description.abstract The intense process of internationalization of the food market is giving rise to new competitive scenarios. Growing market shares on the part of new export countries, along with other consumer and retail issues, impose different marketing policies for agri-food products. In particular, greater consumer awareness of environmental and health issues is changing the structure of demand for fresh products. In the past, the country of origin and a good quality/price ratio were the main strategic strengths for gaining and maintaining international market shares. Nowadays, market shares are gained by moving towards new product attributes, namely environmental friendliness and food safety. This paper draws attention to new, more successful marketing strategies. The case study is the German cherry tomato market. Our analysis of German consumer preferences on stated choice data produces interesting insights. Product attributes related to the environment are found to be relevant to forming consumer preferences. As these are termed faith attributes, we speculate that German consumers refer to product origin country as a proxy of its environmental aspects. Two separate competitive segments emerge, one with a higher level of environmental quality, namely Germany and Italy, and the other comprising Turkey, Spain, France and Holland.
dc.format Scott McWhirter
dc.publisher University of Bonn
dc.title The impact of country-of-origin information on consumer perception of environmental environment-friendly characteristics
dc.type Journal Article
dc.parent International Journal of Food System Dynamics
dc.journal.volume 1
dc.journal.volume 2
dc.journal.number 1 en_US
dc.publocation Germany en_US
dc.identifier.startpage 106 en_US
dc.identifier.endpage 111 en_US
dc.cauo.name BUS.Centre for the Study of Choice en_US
dc.conference Verified OK en_US
dc.for 1505 Marketing
dc.personcode 107632
dc.percentage 100 en_US
dc.classification.name Marketing en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords competitiveness strategies, German cherry tomato market, environmentally friendly, fresh vegetables, Mixed Nested Logit en_US
dc.description.keywords competitiveness strategies, German cherry tomato market, environmentally friendly, fresh vegetables, Mixed Nested Logit
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Strength - Study of Choice
utslib.copyright.status Open Access
utslib.copyright.date 2015-04-15 12:23:47.074767+10
utslib.collection.history General (ID: 2)


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