Competitive Positioning Strength: Market Measurement

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dc.contributor.author Burke, S
dc.date.accessioned 2012-10-12T03:35:08Z
dc.date.issued 2011-01
dc.identifier.citation Journal of Strategic Marketing, 2011, 19 (5), pp. 421 - 428
dc.identifier.issn 0965-254X
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/18931
dc.description.abstract A product's competitive position (CP) identifies the segment the product is targeting and the differentiated value proposition it intends to deliver. When a CP is strong, stakeholders understand for whom the product is intended and why, driving choice in
dc.publisher Routledge
dc.relation.isbasedon 10.1080/0965254X.2011.581385
dc.title Competitive Positioning Strength: Market Measurement
dc.type Journal Article
dc.parent Journal of Strategic Marketing
dc.journal.volume 5
dc.journal.volume 19
dc.journal.number 5 en_US
dc.publocation United Kingdom en_US
dc.identifier.startpage 421 en_US
dc.identifier.endpage 428 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 1505 Marketing
dc.personcode 102531
dc.percentage 100 en_US
dc.classification.name Marketing en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords Brand equity; Competitive positioning; Marketing strategy; Measurement en_US
dc.description.keywords Brand equity
dc.description.keywords Competitive positioning
dc.description.keywords Marketing strategy
dc.description.keywords Measurement
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
pubs.organisational-group /University of Technology Sydney/Strength - Management and Organisation Studies
pubs.organisational-group /University of Technology Sydney/Strength - Study of Choice
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
utslib.collection.history Closed (ID: 3)
utslib.collection.history School of Marketing (ID: 330)


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