Effects of property channel of real estate market in China - Case of Guangzhou, China

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dc.contributor.author Huang, H
dc.contributor.author Ge, J
dc.contributor.editor -
dc.date.accessioned 2012-10-12T03:36:49Z
dc.date.issued 2012-01
dc.identifier.citation Proceedings of 18th Annual Pacific-Rim Real Estate Society Conference, 2012, pp. 1 - 13
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/19355
dc.description.abstract With the booming real estate market, the Chinese TV media launches a professional property TV channel - the Real Estate Channel. The Channel provides not only platforms for promoting real estate information, professional market analysis, housing policies, but also advertisements for developers to sell their real estates. There is an argument as to whether the Property Channel does attract audiences and influence people's purchase decision. This paper aims to analyse the effects of the Real Estate Channel to the real estate Market through a case of Guangzhou, China. A survey is conducted to explore the influences on the Real Estate Channel on peopleâs property purchase activities in Guangzhou. The study is conducted in the following manner: Firstly, the current background of the residential real estate market and the setting and programs of the Real Estate Channel are briefly illustrated. Secondly, mass media theory and literature on media's influences on real estate market are briefly reviewed. Thirdly, the survey design and data collection procedures are described. Audience rating of the Real Estate Channel was also collected for the study. Finally, the effects of Real Estate Channel on the real estate market are analysed. The findings suggest that the Real Estate Channel contributes in providing information on property that influences purchasers' decision.
dc.format Helen Guan
dc.publisher PRRES
dc.title Effects of property channel of real estate market in China - Case of Guangzhou, China
dc.type Conference Proceeding
dc.parent Proceedings of 18th Annual Pacific-Rim Real Estate Society Conference
dc.journal.number en_US
dc.publocation Proceedings of 18th Annual Pacific-Rim Real Estate Society Conference http://www.prres.net/ en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 13 en_US
dc.cauo.name DAB.School of Built Environment en_US
dc.conference Verified OK en_US
dc.conference Annual Pacific-Rim Real Estate Society Conference
dc.for 120503 Housing Markets, Development, Management
dc.personcode 100820
dc.percentage 100 en_US
dc.classification.name Housing Markets, Development, Management en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom Annual Pacific-Rim Real Estate Society Conference en_US
dc.date.activity 20120115 en_US
dc.date.activity 2012-01-15
dc.location.activity Adelaide, Australia en_US
dc.description.keywords The Chinese TV media; real estate TV channel; Guangzhou, China. en_US
dc.description.keywords The Chinese TV media
dc.description.keywords real estate TV channel
dc.description.keywords Guangzhou, China.
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Design, Architecture and Building
pubs.organisational-group /University of Technology Sydney/Faculty of Design, Architecture and Building/School of Built Environment
utslib.copyright.status Open Access
utslib.copyright.date 2015-04-15 12:23:47.074767+10
utslib.collection.history General (ID: 2)


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