Archetypal analysis: a new way to segment markets based on extreme individuals

DSpace/Manakin Repository

Search OPUS


Advanced Search

Browse

My Account

Show simple item record

dc.contributor.author Li, S
dc.contributor.author Wang, PZ
dc.contributor.author Louviere, JJ
dc.contributor.author Carson, R
dc.contributor.editor Kennedy, R
dc.date.accessioned 2009-11-09T02:47:46Z
dc.date.issued 2003-01
dc.identifier.citation A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution, 2003, pp. 1674 - 1679
dc.identifier.isbn 0868039837
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/2183
dc.publisher ANZMAC
dc.relation.hasversion http://www.anzmac.org/conference/2003/papers/RES14_lis.pdf
dc.title Archetypal analysis: a new way to segment markets based on extreme individuals
dc.type Conference Proceeding
dc.parent A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution
dc.journal.number en_US
dc.publocation Adelaide, Australia en_US
dc.identifier.startpage 1674 en_US
dc.identifier.endpage 1679 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.conference Australian and New Zealand Marketing Academy Conference
dc.conference.location Adelaide, Australia en_US
dc.for 150505 Marketing Research Methodology
dc.for 150504 Marketing Measurement
dc.for 150503 Marketing Management (Incl. Strategy and Customer Relations)
dc.personcode 020132
dc.personcode 970303
dc.personcode 100722
dc.percentage 50 en_US
dc.classification.name Marketing Measurement en_US
dc.classification.type FOR-08 en_US
dc.custom Australian and New Zealand Marketing Academy Conference en_US
dc.date.activity 20031201 en_US
dc.date.activity 2003-12-01
dc.location.activity Adelaide, Australia en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
pubs.organisational-group /University of Technology Sydney/Strength - Study of Choice
utslib.copyright.status Open Access
utslib.copyright.date 2015-04-15 12:23:47.074767+10
utslib.collection.history General (ID: 2)


Files in this item

This item appears in the following Collection(s)

Show simple item record