What factors make controversial advertising offensive? a preliminary study

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dc.contributor.author Waller, DS
dc.contributor.editor Dunn, A
dc.contributor.editor Jacobs, J
dc.date.accessioned 2009-11-09T02:47:56Z
dc.date.issued 2004-01
dc.identifier.citation Australian and New Zealand Communication Association International Conference 2004: "Making a Difference", 2004, pp. 1 - 10
dc.identifier.isbn 1 86487 714 6
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/2233
dc.publisher ANZCA & University of Sydney
dc.title What factors make controversial advertising offensive? a preliminary study
dc.type Conference Proceeding
dc.parent Australian and New Zealand Communication Association International Conference 2004: "Making a Difference"
dc.journal.number en_US
dc.publocation Sydney, Australia en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 10 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.conference Australian and New Zealand Communication Association International Conference
dc.conference.location Sydney, Australia en_US
dc.for 150502 Marketing Communications
dc.for 150503 Marketing Management (Incl. Strategy and Customer Relations)
dc.personcode 010525
dc.percentage 50 en_US
dc.classification.name Marketing Management (incl. Strategy and Customer Relations) en_US
dc.classification.type FOR-08 en_US
dc.custom Australian and New Zealand Communication Association International Conference en_US
dc.date.activity 20040707 en_US
dc.date.activity 2004-07-07
dc.location.activity Sydney, Australia en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
utslib.collection.history School of Marketing (ID: 330)
utslib.collection.history Closed (ID: 3)


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