21st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?

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dc.contributor.author Sood, SC
dc.contributor.author Pattinson, HM
dc.date.accessioned 2014-04-03T01:08:02Z
dc.date.issued 2012-01
dc.identifier.citation Journal of Customer Behaviour, 2012, 11 (2), pp. 117 - 128
dc.identifier.issn 1475-3928
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/22681
dc.description.abstract The IMP interaction model (Håkansson, 1982, p. 24) has survived academic and managerial scrutiny for three decades. Simultaneously, a techno-economic revolution has emerged reshaping B2B communication and interaction through digitising the global economy. In the 21st century, mobile devices directly connect with social interactions of people and businesses through the exemplary social media of Facebook, Twitter, Google Plus, LinkedIn and YouTube. The pervasiveness of social media technologies and applications enables not just the generation of online conversations but enhances B2B collaboration activities atop the B2B and intra business conversations. On this basis, consideration of social media within the context of the IMP interaction model (ibid.) is essential when undertaking any worthwhile contemporary study of B2B marketing.
dc.publisher Westburn Publishers Ltd
dc.title 21st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?
dc.type Journal Article
dc.description.version Published
dc.parent Journal of Customer Behaviour
dc.journal.volume 2
dc.journal.volume 11
dc.journal.number 2 en_US
dc.publocation Scotland, UK en_US
dc.identifier.startpage 117 en_US
dc.identifier.endpage 128 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 1505 Marketing
dc.personcode 940746
dc.personcode 954578
dc.percentage 100 en_US
dc.classification.name Marketing en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords INTERACTION; IMP INTERACTION MODEL; SOCIAL MEDIA; SOCIAL MEDIA INTERACTION FRAMEWORK; CONVERSATIONS; PERVASIVE; PERVASIVENESS; SIGNALLING; B2B MARKETING; B2B SALES en_US
dc.description.keywords Science & Technology
dc.description.keywords Physical Sciences
dc.description.keywords Physics, Applied
dc.description.keywords Physics
dc.description.keywords PHYSICS, APPLIED
dc.description.keywords CAVITY
dc.description.keywords MICROCAVITIES
dc.description.keywords RESONANCE
dc.description.keywords MEMBRANE
dc.description.keywords EMISSION
dc.description.keywords PROBE
dc.description.keywords LASER
dc.description.keywords INTERACTION
dc.description.keywords IMP INTERACTION MODEL
dc.description.keywords SOCIAL MEDIA
dc.description.keywords SOCIAL MEDIA INTERACTION FRAMEWORK
dc.description.keywords CONVERSATIONS
dc.description.keywords PERVASIVE
dc.description.keywords PERVASIVENESS
dc.description.keywords SIGNALLING
dc.description.keywords B2B MARKETING
dc.description.keywords B2B SALES
dc.description.keywords INTERACTION
dc.description.keywords IMP INTERACTION MODEL
dc.description.keywords SOCIAL MEDIA
dc.description.keywords SOCIAL MEDIA INTERACTION FRAMEWORK
dc.description.keywords CONVERSATIONS
dc.description.keywords PERVASIVE
dc.description.keywords PERVASIVENESS
dc.description.keywords SIGNALLING
dc.description.keywords B2B MARKETING
dc.description.keywords B2B SALES
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/DVC (Teaching and Learning)
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10


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