Consumer neuroscience: assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking

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dc.contributor.author Khushaba, RN
dc.contributor.author Wise, C
dc.contributor.author Kodagoda, S
dc.contributor.author Louviere, JJ
dc.contributor.author Kahn, BE
dc.contributor.author Townsend, C
dc.date.accessioned 2014-04-03T01:53:29Z
dc.date.issued 2013-01
dc.identifier.citation Expert Systems with Applications, 2013, 40 (9), pp. 3803 - 3812
dc.identifier.issn 0957-4174
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/23438
dc.publisher Elsevier
dc.relation.isbasedon 10.1016/j.eswa.2012.12.095
dc.title Consumer neuroscience: assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking
dc.type Journal Article
dc.parent Expert Systems with Applications
dc.journal.volume 9
dc.journal.volume 40
dc.journal.number 9 en_US
dc.publocation UK en_US
dc.identifier.startpage 3803 en_US
dc.identifier.endpage 3812 en_US
dc.cauo.name FEIT.School of Elec, Mech and Mechatronic Systems en_US
dc.conference Verified OK en_US
dc.for 0102 Applied Mathematics
dc.for 0903 Biomedical Engineering
dc.personcode 020132
dc.personcode 044270
dc.personcode 040387
dc.personcode 101188
dc.percentage 60 en_US
dc.classification.name Biomedical Engineering en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords Choice modeling; Electroencephalogram (EEG); Neuromarketing en_US
dc.description.keywords EARLY-CHILDHOOD
dc.description.keywords RESPIRATORY-TRACT
dc.description.keywords HAY-FEVER
dc.description.keywords CHILDREN
dc.description.keywords ATOPY
dc.description.keywords RISK
dc.description.keywords INFECTIONS
dc.description.keywords INCREASE
dc.description.keywords HISTORY
dc.description.keywords Choice modeling
dc.description.keywords Electroencephalogram (EEG)
dc.description.keywords Neuromarketing
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
pubs.organisational-group /University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group /University of Technology Sydney/Faculty of Engineering and Information Technology/School of Elec, Mech and Mechatronic Systems
pubs.organisational-group /University of Technology Sydney/Strength - Study of Choice
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
utslib.collection.history Closed (ID: 3)


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