Organic label as an identifier of environmentally related quality: A consumer choice experiment on beef in italy

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dc.contributor.author Zanoli, R
dc.contributor.author Scarpa, R
dc.contributor.author Napolitano, F
dc.contributor.author Plasentier, E
dc.contributor.author Naspetti, S
dc.contributor.author Bruschi, V
dc.date.accessioned 2014-05-04T18:05:36Z
dc.date.issued 2013-01
dc.identifier.citation Renewable Agriculture and Food Systems, 2013, 28 (1), pp. 70 - 79
dc.identifier.issn 1742-1705
dc.identifier.other C1UNSUBMIT en_US
dc.identifier.uri http://hdl.handle.net/10453/27819
dc.description.abstract This paper uses a hypothetical choice experiment to investigate Italian consumer preferences and willingness-to-pay (WTP) for organic, conventional and genetically modified (GM)-fed beef, utilizing intrinsic, search cues (price, color and visible fat) and extrinsic, credence cues. Data are gathered from three different locations in northern, central and southern Italy using a sequential Bayesian approach. Results showed that consumers attach higher value to organic meat. WTP for GM-fed beef, which is not yet sold in Italy, is well below current conventional beef prices. Organic beef is attractive to consumers because it is associated with higher animal welfare standards and environment-related issues (food miles and biodiversity preservation). No differences are found in marginal WTP estimates by gender, age, education, being a parent or having a higher level of knowledge about organic production. Ethical/environmental issues (credence cues) appear to be more relevant in explaining variation in WTP for organic beef than ordinary product characteristics
dc.publisher Cambridge University Press
dc.relation.isbasedon 10.1017/S1742170512000026
dc.title Organic label as an identifier of environmentally related quality: A consumer choice experiment on beef in italy
dc.type Journal Article
dc.parent Renewable Agriculture and Food Systems
dc.journal.volume 1
dc.journal.volume 28
dc.journal.number 1 en_US
dc.publocation United Kingdom en_US
dc.identifier.startpage 70 en_US
dc.identifier.endpage 79 en_US
dc.cauo.name BUS.Centre for the Study of Choice en_US
dc.conference Verified OK en_US
dc.for 0701 Agriculture, Land and Farm Management
dc.personcode 107632
dc.percentage 100 en_US
dc.classification.name Agriculture, Land and Farm Management en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords consumer choice experiment, willingness-to-pay, animal welfare, country of origin, local breeds, ethical and environmental values, organic beef, marketing en_US
dc.description.keywords consumer choice experiment, willingness-to-pay, animal welfare, country of origin, local breeds, ethical and environmental values, organic beef, marketing
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Strength - Study of Choice
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
utslib.collection.history Closed (ID: 3)


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