Towards a Taxocomy of Brand Association Statements: The Ignorance of Measurement or a Measurement of Ignorance?

DSpace/Manakin Repository

Search OPUS


Advanced Search

Browse

My Account

Show simple item record

dc.contributor.author Bock, T
dc.contributor.author Davis, T
dc.contributor.author Freeman, LM
dc.contributor.author Garlin, FV
dc.contributor.editor Chetty, S
dc.contributor.editor Collins, B
dc.date.accessioned 2009-11-09T05:38:36Z
dc.date.issued 2001-01
dc.identifier.citation Proceedings of ANZMAC 2001: Bridging Marketing Theory and Practice, 2001, pp. 0 - 0
dc.identifier.isbn 0473082063
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/3064
dc.publisher Massey University
dc.title Towards a Taxocomy of Brand Association Statements: The Ignorance of Measurement or a Measurement of Ignorance?
dc.type Conference Proceeding
dc.parent Proceedings of ANZMAC 2001: Bridging Marketing Theory and Practice
dc.journal.number en_US
dc.publocation Auckland en_US
dc.identifier.startpage 0 en_US
dc.identifier.endpage 0 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.conference Australian and New Zealand Marketing Academy Conference
dc.conference.location Auckland en_US
dc.for 150505 Marketing Research Methodology
dc.personcode 970470
dc.personcode 980409
dc.percentage 100 en_US
dc.classification.name Marketing Research Methodology en_US
dc.classification.type FOR-08 en_US
dc.custom Australian and New Zealand Marketing Academy Conference en_US
dc.date.activity 20011201 en_US
dc.date.activity 2001-12-01
dc.location.activity Auckland en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:23:47.074767+10
utslib.collection.history General (ID: 2)


Files in this item

This item appears in the following Collection(s)

Show simple item record