An Intelligent Classification Method in Bank Customer Relationship Management

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dc.contributor.author Zhang, J
dc.contributor.author Lu, J
dc.contributor.author Zhang, G
dc.date.accessioned 2009-12-21T02:28:10Z
dc.date.issued 2007-01
dc.identifier.citation New Mathematics and Natural Computation, 2007, 3 (1), pp. 111 - 121
dc.identifier.issn 1793-0057
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/3477
dc.description.abstract Customer classification is one of the major tasks in customer relationship management. Customers often have both static characteristics and dynamic behavioral features. Using both kinds of data to conduct comprehensive analysis can enhance the reasonability of customer classification. In the proposed classification method, customer dynamic data is clustered using a hybrid genetic algorithm. The result is then combined with customer static data to give reasonable customer segmentation supported by neural network technique. A bank dataset-based experiment shows that applying the proposed method can obviously improve the accuracy of customer classification comparing with the traditional methods where only static data is used.
dc.publisher World Scientific Publishing
dc.subject Customer classification, bank, genetic algorithm, neural network
dc.subject Customer classification; bank; genetic algorithm; neural network
dc.title An Intelligent Classification Method in Bank Customer Relationship Management
dc.type Journal Article
dc.parent New Mathematics and Natural Computation
dc.journal.volume 1
dc.journal.volume 3
dc.journal.number 1 en_US
dc.publocation Singapore en_US
dc.identifier.startpage 111 en_US
dc.identifier.endpage 121 en_US
dc.cauo.name FEIT.School of Software en_US
dc.conference Verified OK en_US
dc.for 1702 Cognitive Sciences
dc.personcode 105370 en_US
dc.personcode 001038 en_US
dc.personcode 020014 en_US
dc.percentage 100 en_US
dc.classification.name Cognitive Sciences en_US
dc.classification.type FOR-08 en_US
dc.description.keywords Customer classification; bank; genetic algorithm; neural network en_US
dc.description.keywords Customer classification
dc.description.keywords bank
dc.description.keywords genetic algorithm
dc.description.keywords neural network
dc.description.keywords Customer classification
dc.description.keywords bank
dc.description.keywords genetic algorithm
dc.description.keywords neural network
dc.description.keywords Customer classification
dc.description.keywords bank
dc.description.keywords genetic algorithm
dc.description.keywords neural network
dc.staffid 020014 en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group /University of Technology Sydney/Strength - Quantum Computation and Intelligent Systems


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