A Case Study on the Dynamics of Trust in Dyadic Business Relationships

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dc.contributor.author Huang, Y
dc.contributor.author Wilkinson, I
dc.contributor.author Young, LC
dc.contributor.editor Thyne, M
dc.contributor.editor Deans, K
dc.contributor.editor Gnoth, J
dc.date.accessioned 2009-12-21T02:28:41Z
dc.date.issued 2007-01
dc.identifier.citation Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance, 2007, pp. 1889 - 1897
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/3512
dc.description.abstract Trust has been widely studied in the context of business relationships and is viewed as one of the drives for relationship development. However, the majority of the studies in the past decades have treated trust as a static construct and ignored its dynamic nature. The research reported in this paper adopts an evolutionary perspective in understanding the dynamics of trust in dyadic business relationships. An in-depth case study was conducted on a sports sponsorship relation with the application of event-based narrative analysis. The findings show that along with the evolution of the relationship, the nature and extent of trust are continually being shaped and restructured by the actions and interactions within and between firms. Trust drives and is driven by the development of relationship in varying manners, depending on the changing circumstances of the relationship environment.
dc.publisher Otago University
dc.title A Case Study on the Dynamics of Trust in Dyadic Business Relationships
dc.type Conference Proceeding
dc.parent Proceedings of the 2007 ANZMAC Conference 3Rs: Reputation, Responsibility and Relevance
dc.journal.number 5 en_US
dc.publocation Oxford, UK en_US
dc.publocation Dunedin, New Zealand
dc.identifier.startpage 1050 en_US
dc.identifier.endpage 1056 en_US
dc.cauo.name SCI.Faculty of Science en_US
dc.conference Verified OK en_US
dc.conference Australian and New Zealand Marketing Academy Conference
dc.for 1505 Marketing
dc.personcode 97061459 en_US
dc.percentage 100 en_US
dc.classification.name Other Chemical Sciences en_US
dc.classification.type FOR-08 en_US
dc.date.activity 2007-12-03
dc.location.activity ISI:000249321500007 en_US
dc.location.activity Dunedin, New Zealand
dc.description.keywords NA en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
pubs.declined 2014-11-24T16:46:10.239+1100
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utslib.collection.history Closed (ID: 3)


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