Effective design of products/services: An approach based on integration of marketing and operations management decisions

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dc.contributor.author Verma, R
dc.contributor.author Thompson, GM
dc.contributor.author Moore, WL
dc.contributor.author Louviere, JJ
dc.date.accessioned 2009-12-21T02:31:16Z
dc.date.issued 2001-12-01
dc.identifier.citation DECISION SCIENCES, 2001, 32 (1), pp. 165 - 193 (29)
dc.identifier.issn 0011-7315
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/3993
dc.language English
dc.publisher DECISION SCIENCES INST, GEORGIA STATE UNIV
dc.relation.isbasedon 10.1111/j.1540-5915.2001.tb00957.x
dc.title Effective design of products/services: An approach based on integration of marketing and operations management decisions
dc.type Journal Article
dc.description.version Published
dc.parent DECISION SCIENCES
dc.journal.volume 1
dc.journal.volume 32
dc.journal.number 1 en_US
dc.publocation Atlanta, GA en_US
dc.identifier.startpage 165 en_US
dc.identifier.endpage 193 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150505 Marketing Research Methodology
dc.for 140302 Econometric and Statistical Methods
dc.personcode 020132
dc.percentage 50 en_US
dc.classification.name Econometric and Statistical Methods en_US
dc.classification.type FOR-08 en_US
dc.description.keywords Social Sciences
dc.description.keywords Management
dc.description.keywords Business & Economics
dc.description.keywords MANAGEMENT
dc.description.keywords PRODUCT DESIGN
dc.description.keywords CONJOINT-ANALYSIS
dc.description.keywords SERVICE DESIGN
dc.description.keywords MODELS
dc.description.keywords SEGMENTATION
dc.description.keywords QUALITY
dc.description.keywords DIFFERENTIATION
dc.description.keywords OPTIMIZATION
dc.description.keywords REQUIREMENTS
dc.description.keywords GENERATION
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Strength - Study of Choice
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
pubs.consider-herdc true
utslib.collection.history Closed (ID: 3)


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