Do business class air fares capture added value for airline alliance membership?

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dc.contributor.author Douglas, IR
dc.date.accessioned 2009-12-21T02:36:28Z
dc.date.issued 2005-01
dc.identifier.citation Journal of Revenue and Pricing Management, 2005, 4 (3), pp. 219 - 227
dc.identifier.issn 1476-6930
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/5058
dc.description.abstract Over the past decade, international full service airlines have moved strongly towards alliances as an organisational form. This reflects, at least in part, the inability of the industry to rationalise through cross-border mergers and acquisitions, as the international traffic rights required for operation are tied to the Chicago Convention of 1949, and generally require the majority of an airline's ownership to remain in the hands of its nationals. While airline sales teams identify alliance membership as a critical sales tool, the value of this alliance membership is not always perceived as equally valuable by customers, nor is it captured by airline pricing models. This paper uses analysis of net pricing in the highly contested Sydney to London market to demonstrate that the perceived value from alliance membership is not captured in business class airfares.
dc.publisher Palgrave Macmillan Ltd.
dc.title Do business class air fares capture added value for airline alliance membership?
dc.type Journal Article
dc.parent Journal of Revenue and Pricing Management
dc.journal.volume 3
dc.journal.volume 4
dc.journal.number 3 en_US
dc.publocation London, UK en_US
dc.identifier.startpage 219 en_US
dc.identifier.endpage 227 en_US
dc.cauo.name BUS.School of Management en_US
dc.conference Verified OK en_US
dc.for 150701 Air Transportation and Freight Services
dc.personcode 030125
dc.percentage 100 en_US
dc.classification.name Air Transportation and Freight Services en_US
dc.classification.type FOR-08 en_US
dc.description.keywords revenue management; pricing; business class; alliances; strategy en_US
dc.description.keywords revenue management
dc.description.keywords pricing
dc.description.keywords business class
dc.description.keywords alliances
dc.description.keywords strategy
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
utslib.collection.history Closed (ID: 3)


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