Ad likeability and brand recall in Asia: a cross-cultural study.

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dc.contributor.author Fam, KS
dc.contributor.author Waller, DS
dc.date.accessioned 2009-12-21T02:37:35Z
dc.date.issued 2004-01
dc.identifier.citation Journal of Brand Management, 2004, 12 (2), pp. 93 - 104
dc.identifier.issn 1350-231X
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/5285
dc.publisher Henry Stewart Publications
dc.relation.isbasedon 10.1057/palgrave.bm.2540207
dc.title Ad likeability and brand recall in Asia: a cross-cultural study.
dc.type Journal Article
dc.parent Journal of Brand Management
dc.journal.volume 2
dc.journal.volume 12
dc.journal.number 2 en_US
dc.publocation London, UK en_US
dc.publocation Sydney
dc.identifier.startpage 93 en_US
dc.identifier.endpage 104 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.conference Australian and New Zealand Academy of Management Conference
dc.for 150502 Marketing Communications
dc.for 150503 Marketing Management (Incl. Strategy and Customer Relations)
dc.personcode 010525
dc.percentage 50 en_US
dc.classification.name Marketing Management (incl. Strategy and Customer Relations) en_US
dc.classification.type FOR-08 en_US
dc.date.activity 2004-12-08
dc.location.activity Dunedin, New Zealand
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
utslib.collection.history School of Marketing (ID: 330)
utslib.collection.history Closed (ID: 3)


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