The adoption of the internet by export firms in transitional markets

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dc.contributor.author Nguyen, DT
dc.contributor.author Barrett, NJ
dc.date.accessioned 2009-12-21T02:37:35Z
dc.date.issued 2006-01
dc.identifier.citation Asia Pacific Journal of Marketing and Logistics, 2006, 18 (1), pp. 29 - 42
dc.identifier.issn 1355-5855
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/5287
dc.description.abstract Purpose This study aims to investigate the factors that affect the intention to adopt the internet by export firms in transitional markets. Design/methodology/approach A sample of 144 export firms in Vietnam was surveyed to test the model. Structural equation modelling was used to analyse the data. Findings It was found that perceived usefulness, but not perceived ease of use, of the internet is a potential predictor of the intention to adopt the internet by firms for their export activities. It was also found that market orientation has both direct and indirect (mediated by perceived usefulness) impacts on intention to adopt the internet, and that learning orientation has a direct effect on both perceived usefulness and perceived ease of use of the internet. Research limitations/implications A major limitation of this study is the use of a sample drawn from one transitional market. Cross-national samples will be a direction for further research. Practical implications The findings of this study suggest that export promotion programs should promote the usefulness of the internet as well as market and learning orientations to stimulate export firms to adopt the internet for their export activities. Orginality/value The major contribution of the study is to incorporate market and learning orientations in the technology adoption model to explain the intention to adopt the internet by export firms.
dc.publisher Emerald Group Publishing Ltd.
dc.subject export markets, internet, learning, market orientation, modelling, technology led strategy
dc.subject export markets; internet, learning; market orientation; modelling; technology led strategy
dc.title The adoption of the internet by export firms in transitional markets
dc.type Journal Article
dc.parent Asia Pacific Journal of Marketing and Logistics
dc.journal.volume 1
dc.journal.volume 18
dc.journal.number 1 en_US
dc.publocation Bradford, UK en_US
dc.identifier.startpage 29 en_US
dc.identifier.endpage 42 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 1505 Marketing
dc.personcode 040481 en_US
dc.personcode 750020 en_US
dc.percentage 100 en_US
dc.classification.name Marketing en_US
dc.classification.type FOR-08 en_US
dc.description.keywords export markets; internet, learning; market orientation; modelling; technology led strategy en_US
dc.description.keywords export markets
dc.description.keywords internet, learning
dc.description.keywords market orientation
dc.description.keywords modelling
dc.description.keywords technology led strategy
dc.staffid 750020 en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing


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