Advancing hermeneutic research for interpreting interfirm new product development

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dc.contributor.author Woodside, A
dc.contributor.author Pattinson, HM
dc.contributor.author Miller, K
dc.date.accessioned 2009-12-21T02:37:38Z
dc.date.issued 2005-01
dc.identifier.citation The Journal of Business and Industrial Marketing, 2005, 20 (7), pp. 364 - 379
dc.identifier.issn 0885-8624
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/5299
dc.description.abstract Purpose The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why it happened including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher) sense-making. Design/methodology/approach This article uses a mixed research design including decision systems analysis, cognitive mapping, computer software-based text analysis, and the long interview method for mapping the mental models of the participants in specific decision-making processes as well as mapping the immediate, feedback, and downstream influences of decisions-actions-outcomes. Findings The findings in the empirical study support the view that decision processes are prospective, introspective, and retrospective, sporadically rational, ultimately affective, and altogether imaginatively unbounded. Research limitations/implications Not using outside auditors to evaluate post-etic interpretations is recognized as a method limitation to the extended case study; such outside auditor reports represent an etic-4 level of interpretation. Incorporating such etic-4 interpretation is one suggestion for further research. Practical implications Asking executives for in-depth stories about what happened and why helps them reflect and uncover very subtle nuances of what went right and what went wrong.
dc.publisher Emerald Group Publishing Limited
dc.subject decision making, product development, Marketing
dc.subject decision making; product development; Marketing
dc.title Advancing hermeneutic research for interpreting interfirm new product development
dc.type Journal Article
dc.parent The Journal of Business and Industrial Marketing
dc.journal.volume 7
dc.journal.volume 20
dc.journal.number 7 en_US
dc.publocation Bradford, UK en_US
dc.identifier.startpage 364 en_US
dc.identifier.endpage 379 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 1505 Marketing
dc.personcode 0000022175 en_US
dc.personcode 940746 en_US
dc.personcode 780285 en_US
dc.percentage 100 en_US
dc.classification.name Marketing en_US
dc.classification.type FOR-08 en_US
dc.description.keywords decision making; product development en_US
dc.description.keywords decision making
dc.description.keywords product development
dc.staffid 780285 en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing


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