Advertising agency activities used to attract new clients in Australia

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dc.contributor.author Waller, DS
dc.contributor.author Cusick, DJ
dc.contributor.author Matheson, HD
dc.contributor.author Miller, MK
dc.date.accessioned 2009-12-21T02:37:55Z
dc.date.issued 2001
dc.identifier.citation Journal of Business and Industrial Marketing, 2001, 16 (2), pp. 129 - 140
dc.identifier.issn 0885-8624
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/5371
dc.description.abstract Advertising agencies, as communication professionals, should use "best practice" activities for promoting themselves to attract new clients. Presents the results of a survey of executives from the top advertising agencies in Australia to determine the activities the agencies use to promote themselves. Overall, it was indicated that "personal contact" and "positive recommendations of satisfied clients" were perceived to be the most effective for winning new clients. Other activities perceived to be effective were: responding to requests for new business presentations, publicity on recent successful campaigns and winning industry awards.
dc.language eng
dc.title Advertising agency activities used to attract new clients in Australia
dc.type Journal Article
dc.parent Journal of Business and Industrial Marketing
dc.journal.volume 2
dc.journal.volume 16
dc.journal.number 2 en_US
dc.publocation Bradford, UK en_US
dc.identifier.startpage 129 en_US
dc.identifier.endpage 140 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150502 Marketing Communications
dc.for 150503 Marketing Management (Incl. Strategy and Customer Relations)
dc.personcode 010525
dc.percentage 50 en_US
dc.classification.name Marketing Management (incl. Strategy and Customer Relations) en_US
dc.classification.type FOR-08 en_US
dc.description.keywords Advertising agencies, Promotion, Marketing communications, Australia en_US
dc.description.keywords Advertising agencies
dc.description.keywords Australia
dc.description.keywords Marketing communications
dc.description.keywords Promotion
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
utslib.collection.history Closed (ID: 3)


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