Measuring values using best-worst scaling: The LOV example

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dc.contributor.author Lee, JA
dc.contributor.author Soutar, G
dc.contributor.author Louviere, JJ
dc.date.accessioned 2009-12-21T02:39:03Z
dc.date.issued 2007-01
dc.identifier.citation Psychology & Marketing, 2007, 24 (12), pp. 1043 - 1058
dc.identifier.issn 0742-6046
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/5545
dc.description.abstract The paper discusses the way that values have been measured and suggests an alternative way to collect values data. A recently developed approach, termed Best Worst Scaling, developed by Louviere and his colleagues, offers an opportunity to collect such d
dc.publisher John Wiley & Sons Inc
dc.relation.isbasedon 10.1002/mar.20197
dc.title Measuring values using best-worst scaling: The LOV example
dc.type Journal Article
dc.parent Psychology & Marketing
dc.journal.volume 12
dc.journal.volume 24
dc.journal.number 12 en_US
dc.publocation US en_US
dc.identifier.startpage 1043 en_US
dc.identifier.endpage 1058 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 1505 Marketing
dc.personcode 020132
dc.percentage 100 en_US
dc.classification.name Marketing en_US
dc.classification.type FOR-08 en_US
dc.location.activity ISI:000250946700002 en_US
dc.description.keywords Personal Values; Response Bias; Social Desirability; Consumer-behavior; Style; Questionnaire; Hierarchies; Countries; Strength; Rankings en_US
dc.description.keywords Personal Values
dc.description.keywords Response Bias
dc.description.keywords Social Desirability
dc.description.keywords Consumer-behavior
dc.description.keywords Style
dc.description.keywords Questionnaire
dc.description.keywords Hierarchies
dc.description.keywords Countries
dc.description.keywords Strength
dc.description.keywords Rankings
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Strength - Study of Choice
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
utslib.collection.history Closed (ID: 3)
utslib.collection.history Uncategorised (ID: 363)


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