Collaborative Methods in Researching City Branding: Studies from Hong Kong, Shanghai and Sydney

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Show simple item record Gammack, JG Donald, SJ 2010-05-14T07:48:28Z 2010-05-14T07:48:28Z en_US 2006-01
dc.identifier.citation Tourism, Culture and Communication, 2006, 6 (3), pp. 171 - 180
dc.identifier.issn 1098-304X
dc.identifier.other C1 en_US
dc.description.abstract This article illustrates and reflects upon the nature of inquiry appropriate to the question of place branding, in particular, world city branding. Disciplinary research traditions including cultural studies, film studies, marketing, and psychology offer conceptual categories and valuable modes of access to this area, and our concern here is to examine whether these compete or converge in forming understanding. Noting both the benefits and challenges of working across quite different paradigms of thought, vocabulary, and expected outcome, we discuss the possibilities of mutual shaping or influence in interdisciplinary inquiry. Acknowledging issues in establishing a working and meaningful discursive field across disciplinary boundaries, interests, and methodological habits, we illustrate, using a range of qualitative, projective, and quantitative methods, the collection, evaluation, and analysis of primary and secondary data in a current project. This looks at the major Pacific Rim cities of Sydney, Hong Kong, and Shanghai, and particular issues of their brand identity. While all three cities compete on the world stage for events, tourists, and investment, they also are at the center of distinct film traditions, and have been rendered variously in popular imagination.
dc.publisher Cognizant Communication Corporation
dc.relation.isbasedon 10.3727/109830406778134144
dc.subject City branding, color, narrative, film studies, interdisciplinary research, Hong Kong, Shanghai, Sydney
dc.subject City branding; color, narrative; film studies; interdisciplinary research; Hong Kong; Shanghai; Sydney
dc.title Collaborative Methods in Researching City Branding: Studies from Hong Kong, Shanghai and Sydney
dc.type Journal Article
dc.parent Tourism, Culture and Communication
dc.journal.volume 3
dc.journal.volume 6
dc.journal.number 3 en_US
dc.publocation New York, USA en_US
dc.identifier.startpage 171 en_US
dc.identifier.endpage 180 en_US IIS en_US
dc.for 160607 International Relations
dc.for 200206 Globalisation and Culture
dc.description.keywords City branding
dc.description.keywords color, narrative
dc.description.keywords film studies
dc.description.keywords interdisciplinary research
dc.description.keywords Hong Kong
dc.description.keywords Shanghai
dc.description.keywords Sydney
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Arts and Social Sciences

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