The Accuracy of Strategic Decisions for Brands of Car and ways of Market Segmentation Using Graded Structure of Categories

DSpace/Manakin Repository

Search OPUS


Advanced Search

Browse

My Account

Show simple item record

dc.contributor.author Jonmundsson, JB
dc.contributor.author Miller, K
dc.contributor.author Barrett, NJ
dc.contributor.editor Engilbertsson, H
dc.date.accessioned 2010-05-18T06:53:25Z
dc.date.issued 2007-01
dc.identifier.citation Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference, 2007, pp. 1 - 8
dc.identifier.isbn 997-99483-5-3
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/7549
dc.description.abstract The purpose of this article is to identify the role of concepts in categorisation with particular reference to brands of car and approaches to segmentation. The relationship between concepts and categories is between category features and exemplars (Hampton et al. 1993). The terms features and exemplars represent the means by which category members are defined, the latter by which they are represented in categories. Brands of car will have features that clearly distinguish them from other brands. Distinctive features define categories. Categories play a key role in defining competitive arenas. The managerial significance of accurate classification is discussed in this paper.
dc.publisher Reykjavik University
dc.title The Accuracy of Strategic Decisions for Brands of Car and ways of Market Segmentation Using Graded Structure of Categories
dc.type Conference Proceeding
dc.parent Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference
dc.journal.number en_US
dc.publocation Reykjavik Iceland en_US
dc.publocation Australia
dc.publocation Reykjavik Iceland
dc.publocation Reykjavik Iceland
dc.publocation Reykjavik Iceland
dc.publocation Reykjavik Iceland
dc.identifier.startpage 1 en_US
dc.identifier.endpage 8 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference en_US
dc.conference Verified OK en_US
dc.conference Annual Conference of Australasian Association for Engineering Education
dc.conference Engineering Mathematics and Applications Conference
dc.conference Engineering Mathematics and Applications Conference
dc.conference Engineering Mathematics and Applications Conference
dc.conference Engineering Mathematics and Applications Conference
dc.conference.location Reykjavik, Iceland en_US
dc.for 1505 Marketing
dc.personcode 780285
dc.personcode 750020
dc.personcode 970321
dc.percentage 100 en_US
dc.classification.name Marketing en_US
dc.classification.type FOR-08 en_US
dc.custom Engineering Mathematics and Applications Conference en_US
dc.date.activity 20070522 en_US
dc.date.activity 2007-12-09
dc.date.activity 2007-05-22
dc.date.activity 2007-05-22
dc.date.activity 2007-05-22
dc.date.activity 2007-05-22
dc.location.activity Reykjavik, Iceland en_US
dc.location.activity Melbourne, Australia
dc.location.activity Reykjavik, Iceland
dc.location.activity Reykjavik, Iceland
dc.location.activity Reykjavik, Iceland
dc.location.activity Reykjavik, Iceland
dc.description.keywords Brands, concepts, categories, features, exemplars, graded structure, idealness en_US
dc.description.keywords global, multicultural, multidisciplinary, professional practice
dc.description.keywords Brands, concepts, categories, features, exemplars, graded structure, idealness
dc.description.keywords Brands, concepts, categories, features, exemplars, graded structure, idealness
dc.description.keywords Brands, concepts, categories, features, exemplars, graded structure, idealness
dc.description.keywords Brands, concepts, categories, features, exemplars, graded structure, idealness
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing


Files in this item

This item appears in the following Collection(s)

Show simple item record