Gaining Insights from an Industry Study; Industry Dynamics in Practise

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dc.contributor.author Perrott, B
dc.contributor.editor Radnor, Z
dc.contributor.editor Thomas, H
dc.contributor.editor Cartwright, S
dc.date.accessioned 2010-05-18T06:53:44Z
dc.date.issued 2007-01
dc.identifier.citation Conference Proceedings 2007 British Academy of Management, 2007, pp. 1 - 19
dc.identifier.isbn 0-9549608-3-1
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/7612
dc.description.abstract Some researchers contend that only through a deep understanding of the possibilities and nature of routine coordinated activity, that whole industries be properly framed and understood This article sets out to demonstrate the practical advantage of conducting a focused examination of industry dynamics with a case example. The process acts as an important foundation for industry members in setting business and marketing strategy for future directions. Data for this article has been collected from a wide range of secondary and primary sources. A strategy framework is used to examine the extent of competitive rivalry, the threat of new entrants, the role of consumers, the role of substitutes, and the role of suppliers. In discussion, an assessment is made of the Industry s attractiveness, implications of the findings for industry managers and an overview of future issues facing the case Industry.
dc.publisher British Academy of Management
dc.title Gaining Insights from an Industry Study; Industry Dynamics in Practise
dc.type Conference Proceeding
dc.parent Conference Proceedings 2007 British Academy of Management
dc.journal.number en_US
dc.publocation Warwick, UK en_US
dc.publocation Warwick, UK
dc.publocation Warwick, UK
dc.identifier.startpage 1 en_US
dc.identifier.endpage 19 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference en_US
dc.conference Verified OK en_US
dc.conference British Academy of Management Conference
dc.conference British Academy of Management Conference
dc.conference.location Warwick, UK en_US
dc.for 150503 Marketing Management (Incl. Strategy and Customer Relations)
dc.for 1503 Business and Management
dc.personcode 950580
dc.percentage 50 en_US
dc.classification.name Marketing Management (incl. Strategy and Customer Relations) en_US
dc.classification.type FOR-08 en_US
dc.custom British Academy of Management Conference en_US
dc.date.activity 20070911 en_US
dc.date.activity 2007-09-11
dc.date.activity 2007-09-11
dc.location.activity Warwick, UK en_US
dc.location.activity Warwick, UK
dc.location.activity Warwick, UK
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
pubs.organisational-group /University of Technology Sydney/Strength - Management and Organisation Studies


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