Linking Multi-Component Commitment to Relationship Value, Trust, Conflict and Cooperation

DSpace/Manakin Repository

Search OPUS


Advanced Search

Browse

My Account

Show simple item record

dc.contributor.author Sharma, N
dc.contributor.author Young, LC
dc.contributor.author Wilkinson, I
dc.contributor.editor Engilbertsson, H
dc.date.accessioned 2010-05-18T06:53:58Z
dc.date.issued 2007-01
dc.identifier.citation Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference, 2007, pp. 1 - 12
dc.identifier.isbn 997-99483-5-3
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/7659
dc.description.abstract This paper develops a conceptual model of business-to-business relationships that extends prior research. It incorporates a five-component structure of relationship commitment (value-based, affective, locked-in, obligation-based, and behavioural). It includes relationship value, contained in many existing models, in a noval way that links commitment to trust, switching costs, idiosyncratic investments, and cooperation. Four versions of the emerging conceptual model are developed to cope with the two-way/feedback links we include in the model to capture relational process as two-way links otherwise cannot be examined with structural equations modeling method. The paper concludes with preliminary results of the tests of the model(s).
dc.publisher Reykjavik University
dc.title Linking Multi-Component Commitment to Relationship Value, Trust, Conflict and Cooperation
dc.type Conference Proceeding
dc.parent Flexible Marketing in and Unpredictable World: Proceedings of the 36th EMAC Conference
dc.journal.number en_US
dc.publocation Reykjavik, Iceland en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 12 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference en_US
dc.conference Verified OK en_US
dc.conference Engineering Mathematics and Applications Conference
dc.conference.location Reykjavik, Iceland en_US
dc.for 1505 Marketing
dc.personcode 910425
dc.percentage 100 en_US
dc.classification.name Marketing en_US
dc.classification.type FOR-08 en_US
dc.custom Engineering Mathematics and Applications Conference en_US
dc.date.activity 20070522 en_US
dc.date.activity 2007-05-22
dc.location.activity Reykjavik, Iceland en_US
dc.description.keywords Relationship commitment, relationship value en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
utslib.collection.history Closed (ID: 3)


Files in this item

This item appears in the following Collection(s)

Show simple item record