Yield management and recognition programs - how do they influence travellers' choices?

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dc.contributor.author Mathies, C
dc.contributor.author Louviere, JJ
dc.contributor.author Gudergan, S
dc.contributor.editor Avlonitis, GJ
dc.contributor.editor Papavassiliou, N
dc.contributor.editor Papastathopoulou, P
dc.date.accessioned 2010-05-18T06:54:00Z
dc.date.issued 2006-01
dc.identifier.citation Sustainable Marketing Leadership: a synthesis of polymorphous axioms, strategies and tactics - Proceedings of the 35th EMAC Conference, 2006, pp. 1 - 8
dc.identifier.isbn 960-89199-0-8
dc.identifier.other E1 en_US
dc.identifier.uri http://hdl.handle.net/10453/7664
dc.publisher European Marketing Academy
dc.subject customer-centric marketing, revenue management, fairness, demand
dc.subject customer-centric marketing; revenue management; fairness; demand
dc.title Yield management and recognition programs - how do they influence travellers' choices?
dc.type Conference Proceeding
dc.parent Sustainable Marketing Leadership: a synthesis of polymorphous axioms, strategies and tactics - Proceedings of the 35th EMAC Conference
dc.journal.number en_US
dc.publocation Athens, Greece en_US
dc.publocation Athens, Greece
dc.identifier.startpage 1 en_US
dc.identifier.endpage 8 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference en_US
dc.conference Verified OK en_US
dc.conference European Marketing Academy Conference
dc.conference.location Athens, Greece en_US
dc.for 150501 Consumer-Oriented Product Or Service Development
dc.personcode 030891 en_US
dc.personcode 020132 en_US
dc.personcode 990862 en_US
dc.percentage 100 en_US
dc.classification.name Consumer-Oriented Product or Service Development en_US
dc.classification.type FOR-08 en_US
dc.custom European Marketing Academy Conference en_US
dc.date.activity 20060523 en_US
dc.date.activity 2006-05-23
dc.location.activity Athens, Greece en_US
dc.location.activity Athens, Greece
dc.description.keywords customer-centric marketing; revenue management; fairness; demand en_US
dc.description.keywords customer-centric marketing
dc.description.keywords revenue management
dc.description.keywords fairness
dc.description.keywords demand
dc.staffid 990862 en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
pubs.organisational-group /University of Technology Sydney/Strength - Study of Choice


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