Marketing national parks using ecotourism as a catalyst: Towards a theory and practice

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dc.contributor.author Wearing, SL
dc.contributor.editor Babu, S
dc.contributor.editor Mishra, S
dc.contributor.editor Parida, B
dc.date.accessioned 2010-05-28T09:39:52Z
dc.date.issued 2008-01
dc.identifier.citation Tourism Development Revisited: Concepts, Issues and Paradigms, 2008, 1, pp. 132 - 149
dc.identifier.isbn 9780761936336
dc.identifier.other B1 en_US
dc.identifier.uri http://hdl.handle.net/10453/8020
dc.description.abstract His chapter seeks to explore the relationship between national parks, tourism, marketing and promotion, both conceptually and practically. It examines the structure and nature of the relationship between these areas. The implications of tourism, and particularly ecotourism's worldwide growth, have been significant for national parks, particularly in Australia, where national parks are a crucial asset for building a sustainable tourism industry. Australia has an image among international markets as a clean, green destination and some of our most important tourism icons (such as Uluru and the Great Barrier Reef) are within national parks. In fact, almost half of all international tourists to Australia currently visit a national park during their trip (more if the Great Barrier Reef Marine Park is included). If the tourism industry is to meet its future potential then it is essential that these important attractions are funded adequately, provide quality visitor experiences and are promoted inappropriately.
dc.publisher Sage Publications
dc.title Marketing national parks using ecotourism as a catalyst: Towards a theory and practice
dc.type Chapter
dc.parent Tourism Development Revisited: Concepts, Issues and Paradigms
dc.journal.number en_US
dc.publocation UK en_US
dc.identifier.startpage 132 en_US
dc.identifier.endpage 149 en_US
dc.cauo.name BUS.School of Leisure, Sport and Tourism en_US
dc.conference Verified OK en_US
dc.for 1505 Marketing
dc.for 150603 Tourism Management
dc.for 150404 Sport and Leisure Management
dc.personcode 856692
dc.percentage 40 en_US
dc.classification.name Sport and Leisure Management en_US
dc.classification.type FOR-08 en_US
dc.edition 1 en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Management
pubs.organisational-group /University of Technology Sydney/Strength - Cosmopolitan Civil Societies
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
utslib.collection.history Closed (ID: 3)


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