Fighting a Lost Campaign: Austac and Australia's Advertising Industry

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dc.contributor.author Crawford, R
dc.date.accessioned 2009-08-20T13:01:47Z
dc.date.issued 2006-01
dc.identifier.citation Media History, 2006, 12 (1), pp. 61 - 76
dc.identifier.issn 1368-8804
dc.identifier.other C1UNSUBMIT en_US
dc.identifier.uri http://hdl.handle.net/10453/979
dc.description.abstract `Politics, culture, and technology, claims Juliann Sivulka, `helped shape advertising in the 1960s (290). In the United States, this combination of influences gave rise to the so called Creative Revolution. This Revolution within advertising ranks produced advertisements that utilised `creative playfulness . . . to make the receiver feel better about advertising (Heller). Avis famous confession `Avis is only No.2 . . . we try harder and Volkswagens tongue in cheek advertisements illustrated how `scientific methods gave way to inspiration, intuition, and creativity (Sivulka 302). However, the changes did not stop there. As Thomas Frank observes in The Conquest of Cool, the Creative Revolution ` . . . came quickly to mean an appeal to nonconformist rebellion against the mass society in ads as well as a non-hierarchical management style (89). It would take a little longer before these winds of change reached Australia, where the circumstances that had given rise to the Creative Revolution in the United States only emerged during the 1970s.
dc.publisher Carfax
dc.title Fighting a Lost Campaign: Austac and Australia's Advertising Industry
dc.type Journal Article
dc.parent Media History
dc.journal.volume 1
dc.journal.volume 12
dc.journal.number 1 en_US
dc.publocation Abingdon, UK en_US
dc.identifier.startpage 61 en_US
dc.identifier.endpage 76 en_US
dc.cauo.name FASS.Education Group en_US
dc.conference Verified OK en_US
dc.for 210303 Australian History (Excl. Aboriginal and Torres Strait Islander History)
dc.for 2001 Communication and Media Studies
dc.personcode 106905
dc.percentage 50 en_US
dc.classification.name Australian History (excl. Aboriginal and Torres Strait Islander History) en_US
dc.classification.type FOR-08 en_US
dc.description.keywords NA en_US
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group /University of Technology Sydney/Faculty of Arts and Social Sciences/Communication & Learning Group
pubs.organisational-group /University of Technology Sydney/Strength - Creative Practices and the Cultural Economy
utslib.copyright.status Closed Access
utslib.copyright.date 2015-04-15 12:17:09.805752+10
utslib.collection.history Closed (ID: 3)


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