Advertising Education in Australia: Looking Back to the Future

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dc.contributor.author Kerr, G
dc.contributor.author Waller, DS
dc.contributor.author Patti, C
dc.date.accessioned 2010-05-28T09:52:27Z
dc.date.issued 2009-01
dc.identifier.citation Journal of Marketing Education, 2009, 31 (3), pp. 264 - 274
dc.identifier.issn 0273-4753
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/9864
dc.description.abstract In Australia, advertising is a $13 billion industry that needs a supply of suitably skilled employees. Over the years, advertising education has developed from vocational-based courses to degree courses across the country. This study uses diffusion theory and various secondary sources and interviews to observe the development of advertising education in Australia from its early past to its current-day tertiary offerings, to discussing the issues that are arising in the near future. Six critical issues are identified, along with observations about the challenges and opportunities within Australian advertising education. By looking back to the future, it is hoped that this historical review provides lessons for other countries of similar educational structure or background, or even other marketing communication disciplines on a similar evolutionary path
dc.publisher Sage Publications
dc.relation.hasversion Accepted manuscript version en_US
dc.relation.isbasedon 10.1177/0273475309345001
dc.title Advertising Education in Australia: Looking Back to the Future
dc.type Journal Article
dc.parent Journal of Marketing Education
dc.journal.volume 3
dc.journal.volume 31
dc.journal.number 3 en_US
dc.publocation Los Angeles, USA en_US
dc.identifier.startpage 264 en_US
dc.identifier.endpage 274 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150502 Marketing Communications
dc.for 130203 Economics, Business and Management Curriculum and Pedagogy
dc.personcode 010525
dc.percentage 80 en_US
dc.classification.name Economics, Business and Management Curriculum and Pedagogy en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords advertising education ? marketing education ? Australia ? curriculum ? future issues en_US
dc.description.keywords advertising education marketing education Australia curriculum future issues
pubs.embargo.period Not known
pubs.organisational-group /University of Technology Sydney
pubs.organisational-group /University of Technology Sydney/Faculty of Business
pubs.organisational-group /University of Technology Sydney/Faculty of Business/School of Marketing
utslib.copyright.status Open Access
utslib.copyright.date 2015-04-15 12:23:47.074767+10
utslib.collection.history General (ID: 2)
utslib.collection.history School of Marketing (ID: 330)


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