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Issue DateTitleAuthor(s)
1-Jan-2014Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct CompetitorsCarrillat, FA; d'Astous, A; Christianis, H
22-Sep-2015How corporate sponsors can optimize the impact of their message content: Mastering the message – Improving the processability and effectiveness of sponsorship activationCarrillat, FA; D'Astous, A; Couture, MPC
1-Jan-2014Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandalCarrillat, FA; d'Astous, A
1-Nov-2013The sponsor-event geographical match as a dimension of event-sponsor fit: An investigation in Europe and North AmericaCarrillat, FA; d'Astous, A; Davoine, V
9-May-2016Which sport sponsorships most impact sponsor CSR image?Plewa, C; Carrillat, FA; Mazodier, M; Quester, PG
1-Jan-2016Leveraging research on activation: Quester and thompson’s (2001) impact on the field of sponsorshipCarrillat, FA; D’Astous, A
1-Mar-2018Debates and assumptions about motion picture performance: a meta-analysisCarrillat, FA; Legoux, R; Hadida, AL
2-Sep-2019Celebrity endorsement in the world of luxury fashion–when controversy can be beneficialCarrillat, FA; O’Rourke, AM; Plourde, C
1-Jan-2019The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity EndorsementCarrillat, FA; Ilicic, J
1-Jul-2019Uncovering institutional orientation as a new strategic orientation in industrial marketingChaney, D; Carrillat, FA; Zouari, A
Results 1-10 of 23 (Search time: 0.029 seconds).