The role of product involvement in e-service evaluations

Wang, P; Gudergan, S; Lings, I

The role of product involvement in e-service evaluations

Wang, P Gudergan, S Lings, I

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Publication Type:: Journal Article
Citation:: International Journal of Electronic Marketing and Retailing, 2008, 2 (1), pp. 59 - 79
Issue Date:: 2008-02-21

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Field	Value	Language
dc.contributor.author	Wang, P	en_US
dc.contributor.author	Gudergan, S	en_US
dc.contributor.author	Lings, I	en_US
dc.date.issued	2008-02-21	en_US
dc.identifier.citation	International Journal of Electronic Marketing and Retailing, 2008, 2 (1), pp. 59 - 79	en_US
dc.identifier.issn	1741-1025	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10153
dc.description.abstract	This paper provides conceptual and empirical insights into consumers' evaluations of online services and their consequent behavioural intentions. We show that behavioural intentions in online contexts are driven primarily by two factors, namely online service satisfaction and perceived service quality. Perceived sacrifice and service quality are found to have an indirect effect on online service satisfaction through their influences on perceived value associated with the online service. In addition, we examine the moderating effects of product involvement and discuss the implications of our research findings. Copyright © 2008 Inderscience Publishers.	en_US
dc.relation.ispartof	International Journal of Electronic Marketing and Retailing	en_US
dc.relation.isbasedon	10.1504/IJEMR.2008.016817	en_US
dc.title	The role of product involvement in e-service evaluations	en_US
dc.type	Journal Article
utslib.citation.volume	1	en_US
utslib.citation.volume	2	en_US
utslib.for	150501 Consumer-Oriented Product or Service Development	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	open_access
pubs.issue	1	en_US
pubs.publication-status	Published	en_US
pubs.volume	2	en_US

Abstract:

This paper provides conceptual and empirical insights into consumers' evaluations of online services and their consequent behavioural intentions. We show that behavioural intentions in online contexts are driven primarily by two factors, namely online service satisfaction and perceived service quality. Perceived sacrifice and service quality are found to have an indirect effect on online service satisfaction through their influences on perceived value associated with the online service. In addition, we examine the moderating effects of product involvement and discuss the implications of our research findings. Copyright © 2008 Inderscience Publishers.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/10153