A new perspective on the integration-responsiveness pressures confronting multinational firms

Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH
Publication Type:
Journal Article
M I R: Management International Review: journal of international business, 2004, 44 (Special 1), pp. 15 - 48
Issue Date:
Filename Description Size
Thumbnail2008005332OK.pdf5.43 MB
Adobe PDF
Full metadata record
The Integration-Responsiveness framework of Prahalad and Doz (1987) has been used extensively in the international business literature to typify the diverse and often-conflicting environmental pressures confronting firms as they expand worldwide. Although the IR framework has been successfully applied for over a decade, many theoretical and empirical studies have focused on the consequences of these pressures rather than the pressures themselves. Prahalad and Doz identified the economic, technological, political, customer and competitive factors that create the global integration and local responsiveness pressures on the diverse businesses and functions in MNEs. This article explains the methodology, including the procedure for data collection and analysis. The researchers conclude with a discussion of their findings and directions for future research, speculating as to the appropriate definition of the domain of IR pressures and the criteria they might use to validate measures of these.
Please use this identifier to cite or link to this item: