A Study of Liked/Disliked Television Commercials in India

Fam, K Waller, DS

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Field	Value	Language
dc.contributor.author	Fam, K	en_US
dc.contributor.author	Waller, DS https://orcid.org/0000-0002-4016-4275	en_US
dc.date.issued	2008-01	en_US
dc.identifier.citation	Indian Journal of Marketing, 2008, 38 (2), pp. 3 - 10	en_US
dc.identifier.issn	0973-8703	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10304
dc.publisher	Associated Management Consultants	en_US
dc.relation.ispartof	Indian Journal of Marketing	en_US
dc.title	A Study of Liked/Disliked Television Commercials in India	en_US
dc.type	Journal Article
utslib.citation.volume	2	en_US
utslib.citation.volume	38	en_US
utslib.for	150502 Marketing Communications	en_US
utslib.for	150503 Marketing Management (incl. Strategy and Customer Relations)	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Business
pubs.organisational-group	/University of Technology Sydney/Faculty of Business/Marketing Discipline
utslib.copyright.status	closed_access
pubs.consider-herdc	true	en_US
pubs.issue	2	en_US
pubs.volume	38	en_US

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