Modernising Menzies, Whitlam, and Australian Elections

Crawford, R

Modernising Menzies, Whitlam, and Australian Elections

Crawford, R

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Publisher:: School of Economics and Political Science, University of Sydney
Publication Type:: Journal Article
Citation:: Drawing Board, 2004, 4 (3), pp. 137 - 161
Issue Date:: 2004-01

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Field	Value	Language
dc.contributor.author	Crawford, R https://orcid.org/0000-0003-2404-641X	en_US
dc.date.issued	2004-01	en_US
dc.identifier.citation	Drawing Board, 2004, 4 (3), pp. 137 - 161	en_US
dc.identifier.issn	1443-8607	en_US
dc.identifier.uri	http://hdl.handle.net/10453/10362
dc.description.abstract	Scholarly accounts of Robert Menzies electoral success in 1949 and Gough Whitlams victory in 1972 invariably refer to the respective victors electoral campaigns. However, the analysis of the campaigns innovative advertising appeals and techniques in these studies is somewhat simplistic. By comparing and contrasting the organisation and execution of the successful campaigns of 1949 and 1972, I demonstrate how these campaigns helped usher Australian politics into the modern era. More broadly, I highlight how commercial imperatives introduced during these campaigns continue to affect the conduct of electioneering in Australia.	en_US
dc.publisher	School of Economics and Political Science, University of Sydney	en_US
dc.relation.ispartof	Drawing Board	en_US
dc.title	Modernising Menzies, Whitlam, and Australian Elections	en_US
dc.type	Journal Article
utslib.citation.volume	3	en_US
utslib.citation.volume	4	en_US
utslib.for	1605 Policy and Administration	en_US
utslib.for	1606 Political Science	en_US
dc.location.activity	Rotterdam
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.consider-herdc	false	en_US
pubs.issue	3	en_US
pubs.volume	4	en_US

Abstract:

Scholarly accounts of Robert Menzies electoral success in 1949 and Gough Whitlams victory in 1972 invariably refer to the respective victors electoral campaigns. However, the analysis of the campaigns innovative advertising appeals and techniques in these studies is somewhat simplistic. By comparing and contrasting the organisation and execution of the successful campaigns of 1949 and 1972, I demonstrate how these campaigns helped usher Australian politics into the modern era. More broadly, I highlight how commercial imperatives introduced during these campaigns continue to affect the conduct of electioneering in Australia.

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http://hdl.handle.net/10453/10362