A cross-national investigation into the marketing department's influence within the firm: Toward initial empirical generalizations

Publication Type:
Journal Article
Citation:
Journal of International Marketing, 2011, 19 (3), pp. 59 - 86
Issue Date:
2011-09-21
Full metadata record
Files in This Item:
Filename Description Size
ContentServer.asp(2).pdfPublished Version149.71 kB
Adobe PDF
Please use this identifier to cite or link to this item: