Changing the Face of Advertising: Australia's Advertising Industry in the Early Days of Television

Crawford, R

Changing the Face of Advertising: Australia's Advertising Industry in the Early Days of Television

Crawford, R

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Publisher:: University of Queensland
Publication Type:: Journal Article
Citation:: Media International Australia incorporating Culture & Policy, 2006, 121 pp. 105 - 118
Issue Date:: 2006-01

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Field	Value	Language
dc.contributor.author	Crawford, R https://orcid.org/0000-0003-2404-641X	en_US
dc.date.issued	2006-01	en_US
dc.identifier.citation	Media International Australia incorporating Culture & Policy, 2006, 121 pp. 105 - 118	en_US
dc.identifier.issn	1329-878X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/1119
dc.description.abstract	Long before Australias first commercial television broadcasts in 1956, advertising agencies and advertisers had been preparing themselves for what they believed would be the greatest ever selling medium. The creation of a new outlet for advertisements was not the industrys sole cause of excitement. Having dominated commercial radio, the advertising industry looked forward to extending its influence. These dreams, however, were only partially fulfilled. While television enabled the industry to broadcast its commercial messages in a more effective way, legislation prevented it from controlling television in the way that it had with radio. This would have a significant impact on the relationship between the two industries. By examining televisions impact on the advertising industry, this paper demonstrates that the medium of TV not only altered the face of advertising; it also caused a fundamental change in the structure and operation of Australias advertising industry.	en_US
dc.publisher	University of Queensland	en_US
dc.relation.ispartof	Media International Australia incorporating Culture & Policy	en_US
dc.title	Changing the Face of Advertising: Australia's Advertising Industry in the Early Days of Television	en_US
dc.type	Journal Article
utslib.citation.volume	121	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	20 Language, Communication and Culture	en_US
utslib.for	16 Studies in Human Society	en_US
utslib.for	19 Studies in Creative Arts and Writing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences
pubs.organisational-group	/University of Technology Sydney/Faculty of Arts and Social Sciences/Public Communication Program
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	closed_access
pubs.consider-herdc	false	en_US
pubs.volume	121	en_US

Abstract:

Long before Australias first commercial television broadcasts in 1956, advertising agencies and advertisers had been preparing themselves for what they believed would be the greatest ever selling medium. The creation of a new outlet for advertisements was not the industrys sole cause of excitement. Having dominated commercial radio, the advertising industry looked forward to extending its influence. These dreams, however, were only partially fulfilled. While television enabled the industry to broadcast its commercial messages in a more effective way, legislation prevented it from controlling television in the way that it had with radio. This would have a significant impact on the relationship between the two industries. By examining televisions impact on the advertising industry, this paper demonstrates that the medium of TV not only altered the face of advertising; it also caused a fundamental change in the structure and operation of Australias advertising industry.

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http://hdl.handle.net/10453/1119