Changing the Face of Advertising: Australia's Advertising Industry in the Early Days of Television
- University of Queensland
- Publication Type:
- Journal Article
- Media International Australia incorporating Culture & Policy, 2006, 121 pp. 105 - 118
- Issue Date:
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Long before Australias first commercial television broadcasts in 1956, advertising agencies and advertisers had been preparing themselves for what they believed would be the greatest ever selling medium. The creation of a new outlet for advertisements was not the industrys sole cause of excitement. Having dominated commercial radio, the advertising industry looked forward to extending its influence. These dreams, however, were only partially fulfilled. While television enabled the industry to broadcast its commercial messages in a more effective way, legislation prevented it from controlling television in the way that it had with radio. This would have a significant impact on the relationship between the two industries. By examining televisions impact on the advertising industry, this paper demonstrates that the medium of TV not only altered the face of advertising; it also caused a fundamental change in the structure and operation of Australias advertising industry.
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