Visual attention and association: An electroencephalography study in expert designers

Liang, C; Lin, CT; Yao, SN; Chang, WS; Liu, YC; Chen, SA

Visual attention and association: An electroencephalography study in expert designers

Liang, C Lin, CT

Yao, SN Chang, WS Liu, YC Chen, SA

Permalink

Publication Type:: Journal Article
Citation:: Design Studies, 2017, 48 pp. 76 - 95
Issue Date:: 2017-01-01

Closed Access

	Filename	Description	Size
	Visual attention and association An electroencephalography study in expert designers.pdf	Published Version	813.62 kB	Adobe PDF	View/Open

Copyright Clearance Process

Recently Added
In Progress
Closed Access

This item is closed access and not available.

Full metadata record

Field	Value	Language
dc.contributor.author	Liang, C	en_US
dc.contributor.author	Lin, CT https://orcid.org/0000-0001-8371-8197	en_US
dc.contributor.author	Yao, SN	en_US
dc.contributor.author	Chang, WS	en_US
dc.contributor.author	Liu, YC	en_US
dc.contributor.author	Chen, SA	en_US
dc.date.issued	2017-01-01	en_US
dc.identifier.citation	Design Studies, 2017, 48 pp. 76 - 95	en_US
dc.identifier.issn	0142-694X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/113309
dc.description.abstract	© 2016 Elsevier Ltd Extant research on the visual attention and association of designers is limited, and scientific evidence differentiating among the effects of diverse visual stimuli on design thinking is insufficient. The current study invited 12 healthy expert designers and analysed their experiences of visual attention and association in addition to exploring the differences caused by three types of pictorial representation. The results of this electroencephalography (EEG) experiment indicated that the frontoparietal region was particularly activated when the designers engaged in visual attention tasks, whereas the brainwaves were particularly activated in the distributed prefrontal, frontocentral, and parietooccipital regions during the visual association tasks. In addition, there were no significant differences in the brainwave energy resulting from the three types of pictorial representation applied in this study. The research outcomes linking design studies to cognitive neuroscience establish a concrete foundation for developing future applied research and diverse educational practices.	en_US
dc.relation.ispartof	Design Studies	en_US
dc.relation.isbasedon	10.1016/j.destud.2016.11.002	en_US
dc.subject.classification	Design Practice & Management	en_US
dc.title	Visual attention and association: An electroencephalography study in expert designers	en_US
dc.type	Journal Article
utslib.citation.volume	48	en_US
utslib.for	1203 Design Practice and Management	en_US
utslib.for	0806 Information Systems	en_US
utslib.for	1201 Architecture	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology
pubs.organisational-group	/University of Technology Sydney/Faculty of Engineering and Information Technology/School of Computer Science
pubs.organisational-group	/University of Technology Sydney/Strength - CAI - Centre for Artificial Intelligence
utslib.copyright.status	closed_access
pubs.publication-status	Published	en_US
pubs.volume	48	en_US

Abstract:

© 2016 Elsevier Ltd Extant research on the visual attention and association of designers is limited, and scientific evidence differentiating among the effects of diverse visual stimuli on design thinking is insufficient. The current study invited 12 healthy expert designers and analysed their experiences of visual attention and association in addition to exploring the differences caused by three types of pictorial representation. The results of this electroencephalography (EEG) experiment indicated that the frontoparietal region was particularly activated when the designers engaged in visual attention tasks, whereas the brainwaves were particularly activated in the distributed prefrontal, frontocentral, and parietooccipital regions during the visual association tasks. In addition, there were no significant differences in the brainwave energy resulting from the three types of pictorial representation applied in this study. The research outcomes linking design studies to cognitive neuroscience establish a concrete foundation for developing future applied research and diverse educational practices.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/113309