The strategic implications of sustainability in strategy textbooks

Publisher:
Australian and New Zealand Academy of Management
Publication Type:
Conference Proceeding
Citation:
22nd Annual Australian and New Zealand Academy of Management Conference, 2008, pp. 1 - 15
Issue Date:
2008-01
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Underlying every strategic management textbook are numerous assumptions about the nature of the economic system, society and the environment. One assumption that seems saliently absent from management textbooks is sustainability. In view of the detailed critique of the design of the MBA set out in Bubna-Litic and Benn (2003) it is likely that a systematic study of strategy textbooks will reveal other similar omissions. This study analyses a number of strategy textbooks exploring how they engage with questions of sustainability. The findings show that although the increase in the ethical self-consciousness of environmental economics is visible, so too is a narrow view of sustainability.
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